Genell Hoechstetter

SEGD at SXSW: Three Views


Read Time: 6 minutes
One big reason people join SEGD is for the many networking opportunities it provides — including roundtables, seminars and conferences — where SEGD members can share what they’ve learned at major events across the country and the world. One such event is Austin’s annual SXSW experience. In this article, three SEGD members — Leslie Wolke (Mapwell Studio), Genell Hoechstetter (Meow Wolf) and Jemma Radick (IA Interior Architects) — share their take-aways from the 2022 SXSW conference held this past March 11-20. 

(And, of course, what would SXSW be without its celebrity appearances and sightings—and the occasional kiss-and-tell moments these brushes with fame might provide? Right, Leslie Wolke? Oh my! Read on to learn more!)

Meow Wolf: Spontaneity at Scale

Meow Wolf's Convergence Station

Read Time: 2 minutes
​​​​​​​Having begun as an informal, structureless arts collective in Santa Fe in 2008, Meow Wolf has grown to become a leading creative organization pushing the boundaries of immersive art while creating positive social impact through its business practices. Learn how the firm has accomplished this by attending the 2021 SEGD Conference Experience (Philadelphia, November 4-6) where leaders from Meow Wolf will discuss the challenges of evolving a creative practice at scale.

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