The Alesari project originated with a senior/graduate-level special topics environmental design course at Kent State University. Design students in David Middleton's class teamed with architecture students from the Illinois Institute of Technology and real estate MBA students from The DePaul Real Estate Center in Chicago. Teams of students from each of the three schools worked together in several interdisciplinary groups during the 15-week course, via weekly videoconferences and two in-person group meetings at IIT.
In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.
After spending decades and billions of dollars developing a commuter bus and light rail system for the sprawling Los Angeles region, the Metropolitan Transit Authority needed to create a comprehensive identity system for it.
Metro assembled an in-house design team to brand the system and develop signage and wayfinding guidelines, identification for rail and bus stations, fleet graphics, image advertising, web site, timetables and maps, bus passes and brochures, merchandising and other materials.
In 2002, the Liberty Memorial Associated charged Ralph Appelbaum Associates with creating a museum that, like the memorial itself, would honor those who served in World War I in defense of liberty and country. The new National World War I Museum at Liberty Memorial in Kansas City, MO, chronicles one of the nation's central epics, one that brought the United States onto the world stage.
The Thai government recognizes design as an important tool for business growth and development and, in 2005, it established the Thailand Creative & Design Center to provide Thai businesses with design inspiration and resources. Located inside a Bangkok shopping mall, the 40,000-sq.-ft. center is a long, rectangular space with primary rooms connected by long corridors.
For a major university, the most valuable currency is not its sports teams, but its scholars and their accomplishments. The University of Minnesota recognizes that, and celebrates its most renowned faculty and students with a new installation that allows viewers a window into their brilliant minds.
The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.
Visitors to the Absolut® Flavor Suite at Caesars Palace are soaked in color, pattern, and branded ambience like the proverbial orange slice in a Blue Cosmopolitan. The Rockwell Group branded six separate "flavor" rooms using digital output to image everything from carpet to wallcovering, upholstery to window treatments, even lampshades. A visit to the suite invites a careful search: guests discover hidden iconography as they explore, adding depth to the "Find Your Flavor" theme.
Building on the youth-oriented SoCal culture of the Black Flys sunglasses brand, this portfolio piece imagines a branded signage program for a Black Flys concept store. Jonathan Deepe's program integrates primary identity signage, product displays, environmental graphics, and a logo inspired by Bat Man, The Moth, and other comic book art.