In planning the design of the showroom for Teknion, a manufacturer of contract systems furniture, the challenge was to remedy the physical limitations imposed on the space. The solution was to create an entrance compelling enough to draw visitors down a twenty-foot long corridor to the soaring 17-foot tall showroom beyond – taking a negative and expanding upon it. Horizontal linear fiberglass fluted panels were clad to the expansive corridor and pendant-hung oversized lamps accentuate the length of the hall.
The scope of this project encompassed the complete graphic design and signage for a new downtown baseball stadium and included logo design, graphic imagery, and all directional, informational, code, identification, and concession signage. A grille motif complements the architecture by expanding on themes of natural light and exposed structure. The logo celebrates the unique San Francisco experience of a waterfront ballpark where a home run to right field just might land in the bay.