Apple approached both USWeb/CKS and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple had two challenges: the first was to create a highly visible space that encouraged the customer to experience Apple products in a non-retail environment. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple yet confident manner, blending genius banners and related manifesto; product packaging and the new rendered logo. The second challenge was the schedule.
The Endurance: Shackleton's Legendary Antarctic Expedition
The Endurance: Shackleton's Legendary Antarctic Expedition was the most comprehensive presentation ever mounted to describe the epic story of the 1914 expedition led by Sir Ernest Shackleton on the ship Endurance.
Hancock Park is home to both the Los Angeles County Museum of Art and Page Museum of La Brea Discoveries. Containing natural tar pits and fossils, the park is a natural historic site where both science and art are combined. To enhance the social and aesthetic values of the park, landscaping, environmental design, lighting and architecture all came together to create a rejuvenated place. The new environmental design expands beyond traditional identification and wayfinding signage.
The primary objective of this trade show exhibit was to position the Levi Strauss brands as leaders of men's apparel trends. The company's former exhibit occupied 20,000 square feet in the farthest corner of the exhibit hall and had struggled through twenty years of use. In redesigning its trade show exhibit, the client was aware that a massive "corporate" exhibit would alienate buyers focused on unique, individual style. The solution was a metaphor of exhibit as village. A wide variety of elements was set in a loose visual framework.
The Tiles of the Oceans is a monolithic wall of 54,000 classic blue and white tiles hand made in Portugal. The mural, six stories high and 240-feet-long, weaves through the interior and exterior of the Lisbon Aquarium, inviting people inside to cue up for the main exhibit. The images were first scanned on the computer and then pixilated. They are created from 64 geometric tile designs, each a percentage value of dark to light in 10 degree increments. Thirty different creatures from each of the world's oceans were selected to co-habitate this one space.
The challenge of designing a retail prototype for Aveda was capturing the passion of Aveda's business: that the mind, body, and spirit are inextricably linked, and that what you put on your body impacts how you feel and how you perform. The designers approached the conceptual design of the store as weaving an interactive story about Aveda, its mission, and its products, and creating a customer experience that educates and engages. The focus of the store is on experience, on providing customers with the opportunity to touch and test the Aveda products.
The Birmingham Flight Sequence is a half mile sequence of flight integrated into the landscape design to form a unified seamless progression. As part of a major facility improvement at Birmingham Airport, the City of Birmingham recognized the need to improve the approach to the airport to improve the city's image. The original approach consisted of broken sidewalk, tattered chainlink fence and rental car lots that stretched the entire length of airport highway.
The Block at Orange is the first of a new brand of entertainment/retail centers to be rolled out across the country. With more than 70 percent of The Block's square footage dedicated to entertainment and 30 percent to retail, the space is reminiscent of the world's great city blocks, such as Times Square, Pier 39 and Merles Avenue. The conceptual design intent was to create an atmosphere that celebrates the high-energy, active outdoor California lifestyle.
The Kansas City Board of Trade wanted to re-establish a sense of identity to its primary building approach, the focal point of which was an anonymous, vine-covered parking structure. The north facade was redesigned by cutting new openings and placing a sign at the top to create visual direction and movement. A smooth surface was built in the center to provide a clean backdrop for a piece of artwork. The charge was to create a piece that symbolized the past, present and future of the Board of Trade and reflect the Mid-West region.
Whittlin' History is a permanent exhibit within the Delaware Agricultural Museum and Village displaying Jehu Camper's wooden "whittlins." Camper's folk art captures rural Delaware at the turn of the twentieth century. The museum has the entirety of Camper's work and wished to display as much as possible. With only 800-square-feet and a limited budget, the designers set out to provide an engaging look at Camper's art. Using a palette of materials limited to Sintra and wood, the exhibit looks to Camper for inspiration.