WHITNEY: A Simple and Flexible Language
The Whitney Museum of American Art pays tribute to 20th and 21st-century American art. Located at the terminus of the High Line in New York’s Meatpacking District, the museum contains over 21,000 works of art, including paintings, sculptures, photos, film and new media. Entro Communications was engaged to develop the identity signage, wayfinding, donor recognition elements and electronic event displays for the museum’s nine floors over 220,000 sq. ft. of space.