In 2018, after a two-year renovation, the landmark building reopened as the Ford Foundation Center for Social Justice; more than a headquarters, the center is a vibrant, accessible hub for champions of social justice. The engaging brand expression program draws inspiration from the building’s 1960s period while visually complementing the organization’s evocative art collection. The design concept “A Bold Whisper” expresses the Foundation’s quiet confidence in its mission and key international initiatives.