Florida

Wildhorse Saloon

Merit Award
Wildhorse Saloon, Gaylord Entertainment, Daroff Design Inc/DDi Architects, PC/DDI Graphics

The challenge for the environmental graphics and signage of the Wildhorse Saloon was the concealed location of the entertainment venue along the waterfront at the end of Disney's Pleasure Island. The 18-foot-round, rotating backlit logo sign perched 70 feet above street level was designed to lure the thousand of guests entering Pleasure Island to experience the excitement of the saloon. Thundering and larger-than-life-sized, three-dimensional wild horses stampede over trompe l'oeil mountains to create visual excitement.

Daroff Design Inc/DDi Architects, PC/DDI Graphics

Muvico Paradise 24 Theater

Jury Award
Muvico Paradise 24 Theater, Muvico Theaters, Development Design Group

Paradise 24 is a 97,000-square-foot, 24-screen cineplex, offering an immersive Egyptian experience. The sloped, battered walls and distressed patina lend the ambiance of the ancient temple at Karnak. The cinema features a north wing reminiscent of the sandy, desert-like upper Nile and a south wing themed as the more lush delta plain. Statues of Ramses and sphinxes guard the concessions, which are located at the end of an indoor/outdoor mosaic of the Nile. Cinema patrons drive in past a huge entry pylon, and then park in the Luxor, Delta or Nile lots.

Development Design Group

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