A Detroit maker with commercial experience in Graphic & Interior Design, Terry specializes in the role of Brand in the built environment. In Chicago, his skillset began to evolve through the many facets of Environmental Graphic Design, signage, & wayfinding, and ultimately finding his passion with large Branding projects. Terry posits that the key to great design is understanding that the Brand is much more than a logo, but is more of a living, breathing entity. It becomes an icon that drives consumers to buy & creates die-hard loyalty.