Feature Article

Swarm Intelligence: Designing with 1000 Eyes

Swarm Intelligence: Designing with 1000 Eyes

Read Time: 3 minutes
​​​​​​​Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.

Clearstory Rebranding: One Firm’s Creative Journey

Clearstory Rebranding: One Firm’s Creative Journey

Read Time: 6 minutes

SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.

Designing Value: Creating Consistent and Compelling Brand Experiences

Designing Value: Creating Consistent and Compelling Brand Experiences

Read Time: 3 minutes

How do large organizations maintain consistency of brand standards across multiple locations? Often, they don’t. That’s when experiential designers step-in to create design guidelines and graphics toolkits to ensure uniformity across venues, while still allowing flexibility to express the individual identity of each location. Read on to learn how guidelines and toolkits add value by strengthening brand identity for clients.

Experience The Times of Bill Cunningham

Experience The Times of Bill Cunningham

Read Time: 6 minutes
The immersive exhibition—Experience the Times of Bill Cunningham—opened to the public on September 12 during New York Fashion Week. SEGD member firm, NBBJ’s New York experience design studio, ESI Design, created the show which is based on the documentary film, The Times of Bill Cunningham (2020). SEGD sits down with filmmaker Mark Bozek (Live Rocket Studios) and Layne Braunstein (NBBJ/ESI Design) to talk about the exhibition and its famous subject: the fashion and street photographer, Bill Cunningham (1929–2016).

Hail to Pitt! Collegiate Traditions, Modern Rebrand

Hail to Pitt! Collegiate Traditions, Modern Rebrand

Read Time: 4 minutes
SEGD member firm Dimensional Innovations is collaborating with the University of Pittsburgh to renovate Pitt’s athletic facilities using updated and refreshed brand elements—logos, colors, and uniforms—designed by Nike. Read on to learn more about the challenges and successes of this multi-year project to modernize Pitt’s sports venues while maintaining collegiate traditions.

Remembering 9/11: Two Memorials, Two Visions

Remembering 9/11: Two Memorials, Two Visions

Read Time: 4 minutes
Twenty years have passed since the terror attacks of September 11, 2001, and during that time more than 1200 memorials have been designed, built, and dedicated throughout the world. Two of the most well-known include the National 9/11 Memorial in New York and “Empty Sky” in New Jersey. SEGD revisits both sites and examines how these places of remembrance have the power to move us through experiential design.

Airport Wayfinding: Guiding Passengers and Expressing Identity

Airport Wayfinding: Guiding Passengers and Expressing Identity

Read Time: 3 minutes
​​​​​​​When navigating through airports, travelers want to quickly find their gate—or baggage area or exit—and then be off! In their new book, Airport Wayfinding, SEGD members Heike Nehl and Sibylle Schlaich reveal how designers of wayfinding signage help passengers navigate the complexities of modern airports, and in the process, help reduce their stress. Along the way, the authors also explore how airport graphics express the identities of place, culture, and even the spirit of flight.

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