Feature Article

SEGD 50th Foundation

SEGD 50th Foundation

Read Time: 5 minutes

Setting the foundation

Not so long ago, on July 3, 1973, five visionary architectural sign designers, led by John Berry of Detroit architectural firm Smith, Hinchman & Grylls, came together to solve the problem of using graphics and information to move people through complex environments. They saw a critical need to create an agreed-upon and shared set of signage standards and symbols, and from there, SEGD (known as the Society of Environmental Graphics Designers) was formed. 

“Signs Have Much to Say,” a children’s book about signage and wayfinding.

“Signs Have Much to Say,” a children’s book about signage and wayfinding.

Read Time: 2 minutes 30 seconds

In elementary school, Lauren Stern’s love for books blossomed. For several years, she and her classmates were coached through writing and illustration projects, resulting in hard-bound books for each student to enjoy. This process eventually became the seed of a big idea for Lauren. Her first book, “Signs Have Much to Say” is scheduled for publication in early 2023.

Americans, an exhibition illuminating how Native American images, names, and stories infuse American history and contemporary life.

Americans, an exhibition illuminating how Native American images, names, and stories infuse American history and contemporary life.

Read Time: 2 minutes, 30 seconds
As we continue to honor Native American Heritage month, this week we are sharing a case study on “Americans,” an ongoing exhibition at the Smithsonian National Museum of the American Indian in Washington, DC. This 2021 SEGD award winning exhibition project was led by Studio Joseph, graphic design by NR2154, and media table and website design by Bluecadet.

Call for Nominations: 2023 SEGD Achievement Awards

Call for Nominations: 2023 SEGD Achievement Awards

Read Time: 3 minutes
The SEGD Achievement Awards honor the people and companies who set the standard for excellence in the field of experiential design—and you, our members, have the opportunity to participate in 2023’s nomination process. Know an outstanding design educator? A firm or client leading the way in innovation? A chapter chair who has gone above and beyond? Then submit a nomination! See the 2023 award descriptions below and help us honor those members who exemplify excellence.

Who are the real Native New Yorkers? Exploring the untold stories of the indigenous people

Who are the real Native New Yorkers? Exploring the untold stories of the indigenous people

Read Time: 2 minutes
To honor the significance of Native American Heritage month, we are sharing projects focused on indigenous storytelling, celebrating the rich cultures and traditions, while raising awareness to seldom heard stories of indigenous people. Our first case study is about an exhibition that follows a 400-mile path across five centuries, helping us to understand “who” are the real Native New Yorkers.

2022 Q3 CEO Update

2022 Q3 CEO Update

Read Time: 6 minutes
This past June I had the delight of touring the Eames Institute led by Ray and Charles Eames’ grand daughter, Llisa Demetrios. Llisa showed us stacks of hand illustrated letters that Ray and Charles sent to her as a child. Throughout the tour she spoke of how her grandparents were always the most gracious hosts, sharing their passion, creativity and love with all their friends, family and peers. Llisa’s generosity to take the time to personally tour our family with little advance notice was a terrific reminder of when you design an experience that is giving and authentic, everyone feels a much deeper connection and appreciation. 

Celebrating the treasure of Austin PBS

Celebrating the treasure of Austin PBS

Read Time: 2 minutes
Asterisk helped the beloved local cultural treasure, Austin PBS, make themselves at home in their brand new office and production space in a project that spanned the pandemic and endured a major site flood just days before occupancy. The organization’s move to a new location, after 50 years in their previous space, coincided with the national PBS brand refresh. This serendipitous timing gave Asterisk the freedom to define solutions unique to the local station (originators and stewards of the famed Austin City Limits show and brand) while creating a benchmark space for the parent PBS organization.

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