Feature Article

Beyond Multisensory: Pushing the Boundaries of Immersive Design

Beyond Multisensory: Pushing the Boundaries of Immersive Design

Read Time: 5 minutes
Many museums have long described themselves as “multisensory” by including interactives that visitors can touch, see and hear. But immersive exhibitions go further by magnifying, multiplying or sometimes isolating powerful human sensory experiences. In this essay, SEGD contributor Joseph Wisne (Roto) describes how these superstar attractions go beyond multisensory to become “supersensory.”

2021 Q4 CEO Update: Energized, Evolving and Experience Focused

2022 Q1 SEGD CEO Update

Read Time: 4 minutes
Happy New Year to our SEGD community!
As we turn off our holiday “away” messages and begin to scribe new 2022 “to-do” lists, let’s take a brief moment here to look back and celebrate all that we accomplished in 2021, despite its numerous challenges. We ended last year on a high note, coming off our first in-person SEGD Conference in Philadelphia after a two-year hiatus. Despite our distance, one thing continues to rise to the top about SEGD: our organization is filled with impassioned hearts, minds and creative excellence! Energized from reconnecting and the inspiring content shared, we embark on the new year, set to expand our outreach, programming and impact.

Wildlife Explorers Basecamp: Engaging Young Minds at the San Diego Zoo

Wildlife Explorers Basecamp

Read Time: 5 minutes
How can designers combine the physical and the digital to create seamless visitor experiences within a zoo environment? SEGD member firm Ideum faced this challenge in designing the new Wildlife Explorers Basecamp at the renowned San Diego Zoo. Designed specifically with kids in mind, Ideum and the San Diego Zoo combined technology-driven interactives and immersive environments with more traditional animal displays to engage visitors both emotionally and intellectually.

Canada Goose: Brand Experiences Captivate Customers

Canada Goose: Brand Experiences Captivate Customers

Read Time: 4 minutes

“Retail brands no longer win customers solely on badge value. Instead, they must connect emotionally, creating brand advocates,” contends SEGD member and contributing writer, Marcos Terenzio. But how to do this? Marcos writes about his recent collaboration with luxury retailer, Canada Goose, and how his firm, iGotcha, delivered integrated brand experiences to connect, captivate, and inspire customers with the company’s new footwear line.

Floating Robots: Artificial Intelligence on Display at the Tate

Floating Robots: Artificial Intelligence on Display at the Tate

Read Time: 2 minutes
Boundaries separating “what is human” from “what is machine” seem to be dissipating in our age of increasing artificial intelligence. How do these blurring lines currently affect the work of designers, especially within the context of immersive and interactive experiences? A new art installation at the Tate Modern explores one possibility where floating machines interact with themselves, humans and the museum environment.

Restoring an Icon: Domino Sugars Sign

Restoring an Icon: Domino Sugars Sign

Read Time: 3 minutes
​​​​​​​As 2022 approaches, it’s time to reflect on the past year’s major achievements in the field of experiential graphic design. This includes the “remastering” of the famous Domino Sugars sign in Baltimore, Maryland. SEGD member firm Gable recently restored this iconic—and much loved—landmark of Baltimore’s cityscape. Read on to learn about the unique challenges that Gable met in the fabrication and installation of this famous symbol. 

Wayfinding’s Return on Investment: Five Facts

Wayfinding’s Return on Investment: Five Facts

Read Time: 7 minutes
Today, when the margins of many industries are razor-thin, there is a strategic, market-driven imperative for innovation. But where can businesses and organizations find the resources to fund and fuel innovation? Better designed and more efficient wayfinding systems—including those used to navigate college campuses, business parks, performing arts centers and healthcare complexes—can provide areas for savings. SEGD member and contributing writer Mark Vanderklipp (via Forcade Associates) describes how.

Placemaking in a Corporate Lobby: Olympus Sculptural Installation

Placemaking in a Corporate Lobby: Olympus Sculptural Installation

Read Time: 4 minutes

SEGD member Bill Galligan of Wayfinder Collaborative recently led a team of designers, fabricators, and contractors to create a sculptural installation inside the new North American headquarters of the Olympus Corporation. Read on to learn how this complex project successfully came together through the skillful coordination of schedules and work tasks.

Guest Post: Giving Back through Good Design

Guest Post: Giving Back through Good Design

Read Time: 3 minutes
Just in time for “Giving Day” (November 30) and the holiday season, guest contributor Tucker Trotter, owner and CEO of SEGD member firm Dimensional Innovations, reflects on the importance of experiential design and its power to positively impact communities. In Tucker’s opinion, giving back to communities—in our roles as designers—helps make the world better for all of us.

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