Feature Article

Universal Everything Samsung Experience

At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.

Gensler New York’s Big Broadway Secret

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Mapping the Stolen Heart of Berlin

In an exhibition for the Leo Baeck Institute in New York, C&G Partners translated and reimagined “Geraubte Mitte,” telling the tragic tale of stolen property under the Nazi regime in the heart of Berlin through the use of projection mapping.

Exhibitionism, The Rolling Stones Exhibit

The Rolling Stones, one of the most iconic and influential musical acts of the last five decades, are the subject of the lauded traveling exhibition entitled “Exhibitionism: The Rolling Stones,” designed by Pentagram.

Dairy Farmers of America Headquarters

Dimensional Innovations recently completed work on an impressive brand experience for the Dairy Farmers of America’s new world headquarters building in Kansas City, Kansas, designed by HOK.

Cloud Gehshan Spring Garden

A busy transit hub entrance in an underpass on Spring Garden Street in Philadelphia receives a dramatic and illuminating makeover courtesy of NV5, Cloud Gehshan and The Lighting Practice.

9/11 Tribute Museum Exhibition

The new 9/11 Tribute Museum—with exhibits designed by Lee H Skolnick Architecture + Design Partnership with Unified Field—invites visitors to gain an understanding of the powerful personal experiences of the 9/11 community, whose resilience, recovery and motivation to give back to society is a testament to the perseverance of the human spirit.

30 Urban Linear Parks Projects Since 2000

Look no further than Paris' Promenade plantée, which was completed in 1993, to see where the trend of converting obsolete railways into beautiful urban green spaces originated. The real urban renewal linear park boom, however, happened in this century.

Second Avenue Subway Wayfinding with C&VE

It’s a long story: a 98-year-long story, in fact. When the much-anticipated addition to the Q line of the New York City Subway initiated construction, Calori & Vanden-Eynden/Design Consultants began the highly-specialized work of wayfinding for the first new stations in nearly 30 years.

2017 Merit Award Winner Boris Yeltsin Presidential Center Media Façade

This 2017 SEGD Global Design Awards Merit Award winning project, Boris Yeltsin Presidential Center Media Façade, brings the Center's buildings to vibrant life in Ekaterinburg, Russia.

150 Media Stream Collaboration

Riverside Investment & Development enlisted the help of Leviathan, Digital Kitchen and McCann Systems to bring a vibrant, generative video art installation, “150 Media Stream,” to life in Chicago.

2017 SEGD Distinguished Member, Kelly Kolar, receives her award.

During the 2017 SEGD Conference Experience Miami, winners of the 2017 SEGD Achievement Awards were announced and celebrated among the largest annual gathering of members of the experiential graphic design community. Since 1987, has honored the individuals, companies, and institutions whose work has significantly advanced the environmental and experiential graphic design fields.

2017 SEGD Fellow Jan Lorenc

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

IA Interior Architects' Game Changer—LinkedIn San Francisco

IA Interior Architects brought fun (and games!) to LinkedIn’s new 440,000-square-foot San Francisco office, designing placemaking installations that bring employees together to work, collaborate and play.

Arthouse Denver helped to revitalize the downtown 14th Street area.

A complicated stakeholder group and a cadre of firms, including Arthouse Design, linked together in Denver to transform the 14th Street corridor from a dingy commuter raceway to a vibrant business district.

Opening eBay’s Main Street Front Door

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Forty-eight individual panels, made of five layers of ¾-inch Starphire glass, capture the voices of disabled veterans.

We asked several experts within the SEGD community for their picks of the most memorable and moving experiential graphic design in the context of memorials.

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Float4 Designed a Media Experience for Sofitel Paris.

In a beautiful part of Paris, there’s a historic luxury hotel with views of the Eiffel Tower and a new digital welcome experience affectionately dubbed “TOM,” designed by Float4 (Montreal).

Bluecadet and Gallagher & Associates Freshen Ford Library

Sometimes when firms collaborate, exhibition design magic happens. Last year, Gallagher & Associates teamed up with Bluecadet to put a fresh spin on the Gerald R. Ford Presidential Museum exhibitions in Grand Rapids, Mich.

Pathways at  Allen Institute for Brain Science

How do you create a thoughtful, dramatic public installation that is simultaneously high-science and curiously low-tech? Studio SC (Seattle) teamed up with the Allen Institute for Brain Science and Perkins+Will to transform a busy South Lake Union corner with illuminated neural “Pathways.”

Nike Test Stride Course by Leviathan

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

T-Mobile Arena in Las Vegas by Populous

Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.

Neurosociety with David Byrne and Unified Field

A rockstar and a technologist join forces with 4 cognitive research labs, TODOMUNDO!, Pace Gallery and experiential design firm Unified Field bring experiments to life in a 60-minute interactive performance experience called The Institute Presents: NEUROSOCIETY.

Photo of Industry City by Airspace

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

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