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12 Influential Immersive Environments Implemented in the Last 12 Months

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Washington, D.C., Metro

From the SEGD archives, circa 2009: With its good bones and Massimo Vignelli-designed graphics, the D.C. Metro is considered a classic. New additions to the system balance respect with user-focused improvements.

SEGD Talks: Inspiration On Demand
Inspiration On Demand—10 SEGD Talks to Watch Now (Or Later!)

Everyone could use inspiration on demand, right? Power up the rest of your week with 10 of the best SEGD Talks!

Entro on “Cultivating a Design Legacy” and Canada’s Airports
Entro on “Cultivating a Design Legacy” and Canada’s Airports

In 2011, Entro Communications merged with Toronto-based Gottschalk+Ash in the shared pursuit of doing great design work. This year, the firm released a book detailing its separate and combined history, entitled “Cultivating a Design Legacy: The First 50 Years.” In this excerpt, read how the Canadian firms built their legacy in airports.

LAB at Rockwell Group's Storytelling Magic at Hudson Yards Experience Center
LAB at Rockwell Group's Storytelling Magic for Hudson Yards Experience Center

Rockwell Group and LAB at Rockwell Group accomplish a feat of luxurious seamless storytelling “magic” for the Hudson Yards Experience Center using interactive technology—and powerful teamwork.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Microsoft Hololens in Use at the LBJ Presidential Library
Experimenting with Microsoft Mixed Reality in Museums

We recently caught up with Jim Cortina, principal and development manager at Cortina Productions to talk about the firm’s experimentation with mixed reality and museums during SXSW 2017 and what that might mean for their future.

Spagnola & Associates at Stevens Institute of Technology
Go Ducks! Spagnola & Associates at Stevens Institute of Technology

Tony Spagnola of Spagnola & Associates (New York) posits that positive professional relationships enhance good design—and it’s certainly the case with the firm’s work for Stevens Institute of Technology in Hoboken, N.J., where one project led to two more, then another five.

Universal Everything Samsung Experience
Universal Everything, Zaha Hadid Architects and Samsung Flock Together

At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.

Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Mapping the Stolen Heart of Berlin
Mapping the Stolen Heart of Berlin

In an exhibition for the Leo Baeck Institute in New York, C&G Partners translated and reimagined “Geraubte Mitte,” telling the tragic tale of stolen property under the Nazi regime in the heart of Berlin through the use of projection mapping.

Exhibitionism, The Rolling Stones Exhibit
It's Only Rock 'N Roll—Exhibitionism—the Exhibition

The Rolling Stones, one of the most iconic and influential musical acts of the last five decades, are the subject of the lauded traveling exhibition entitled “Exhibitionism: The Rolling Stones,” designed by Pentagram.

Dairy Farmers of America Headquarters
Cream of the Crop—Dairy Farmers of America World Headquarters

Dimensional Innovations recently completed work on an impressive brand experience for the Dairy Farmers of America’s new world headquarters building in Kansas City, Kansas, designed by HOK.

Cloud Gehshan Spring Garden
Cloud Gehshan Helps Illuminate Spring Garden Connector

A busy transit hub entrance in an underpass on Spring Garden Street in Philadelphia receives a dramatic and illuminating makeover courtesy of NV5, Cloud Gehshan and The Lighting Practice.

9/11 Tribute Museum Exhibition
An Emotional Journey—The New 9/11 Tribute Museum

The new 9/11 Tribute Museum—with exhibits designed by Lee H Skolnick Architecture + Design Partnership with Unified Field—invites visitors to gain an understanding of the powerful personal experiences of the 9/11 community, whose resilience, recovery and motivation to give back to society is a testament to the perseverance of the human spirit.

30 Urban Linear Parks Projects Since 2000
30 Urban Linear Parks Projects Since 2000

Look no further than Paris' Promenade plantée, which was completed in 1993, to see where the trend of converting obsolete railways into beautiful urban green spaces originated. The real urban renewal linear park boom, however, happened in this century.

Second Avenue Subway Wayfinding with C&VE
Second Avenue Subway Wayfinding with C&VE

It’s a long story: a 98-year-long story, in fact. When the much-anticipated addition to the Q line of the New York City Subway initiated construction, Calori & Vanden-Eynden/Design Consultants began the highly-specialized work of wayfinding for the first new stations in nearly 30 years.

2017 Merit Award Winner Boris Yeltsin Presidential Center Media Façade
Brilliant Media Façade a Beacon for the Boris Yeltsin Presidential Center

This 2017 SEGD Global Design Awards Merit Award winning project, Boris Yeltsin Presidential Center Media Façade, brings the Center's buildings to vibrant life in Ekaterinburg, Russia.

150 Media Stream Collaboration
150 North Riverside Media Stream

Riverside Investment & Development enlisted the help of Leviathan, Digital Kitchen and McCann Systems to bring a vibrant, generative video art installation, “150 Media Stream,” to life in Chicago.

2017 SEGD Distinguished Member, Kelly Kolar, receives her award.
2017 SEGD Fellow and Achievement Award Winners Announced

During the 2017 SEGD Conference Experience Miami, winners of the 2017 SEGD Achievement Awards were announced and celebrated among the largest annual gathering of members of the experiential graphic design community. Since 1987, has honored the individuals, companies, and institutions whose work has significantly advanced the environmental and experiential graphic design fields.

2017 SEGD Fellow Jan Lorenc
2017 SEGD Fellow Jan Lorenc—Joyfully Inconsistent

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

IA Interior Architects' Game Changer—LinkedIn San Francisco
IA Interior Architects' Game Changer—LinkedIn San Francisco

IA Interior Architects brought fun (and games!) to LinkedIn’s new 440,000-square-foot San Francisco office, designing placemaking installations that bring employees together to work, collaborate and play.

Arthouse Denver helped to revitalize the downtown 14th Street area.
Denver's 14th Street Revitalization

A complicated stakeholder group and a cadre of firms, including Arthouse Design, linked together in Denver to transform the 14th Street corridor from a dingy commuter raceway to a vibrant business district.

Opening eBay’s Main Street Front Door
Opening eBay’s Main Street Front Door

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Forty-eight individual panels, made of five layers of ¾-inch Starphire glass, capture the voices of disabled veterans.
Remembrance Through Public Installation—15 Memorials Built This Century

We asked several experts within the SEGD community for their picks of the most memorable and moving experiential graphic design in the context of memorials.

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