fd2s

Curtis Roberts

Curtis Roberts is Design Principal and co-owner at fd2s.

Curtis Roberts thinks better branding and wayfinding (when and where appropriate) = a better, more engaging experience.

Curtis was born in Memphis, TN, but grew up in the thriving Coastal Bend metropolis of Beeville, TX (pop. 14, 586). Upon graduating with a bachelor’s degree from The University of Texas at Austin’s School of Architecture, he began working with fd2s as a design intern. He now serves as the firm’s design principal and is co-owner.

Austin

Ranulfo Ponce

Ranulfo Ponce, "Ponce", is a Senior Designer at fd2s in Austin, Texas. With more than 20 years of experience as a experiential graphic designer and a demonstrated history of working in the design industry, Ponce has well developed skills in Information Design, Graphics Design, Wayfinding & Signage, Branding & Identity, Web Design and related fields.

Ranulfo Ponce
Austin

Hablamos Juntos Universal Health Care Symbols

"We Speak Together"

A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.

Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.

Digital Wayfinding

The Smithsonian National Museum of Natural History

Wayfinding Goes Digital

From touchscreens to handheld devices, the future of digital wayfinding is in your hands.

Long considered the flashy stepsister of traditional signage, digital signage has generally been known for its chameleon-like ability to convey multiple messages, loop promotions, or display ambient imagery. Think Times Square, highway billboards, and retail marketing. But although it can be big, bright, and bold, it’s had trouble getting outside the box.

Harry Ransom Center

Buried Treasure

Austin's Harry Ransom Center uses environmental graphics to unveil its mission and collections.

The Harry Ransom Humanities Research Center, the University of Texas at Austin’s renowned literary archive, is home to some of the world’s most valuable cultural treasures. Its collections include one of only 48 copies of the Gutenberg Bible, a rare first edition of Alice’s Adventures in Wonderland, and one of Jack Kerouac’s spiral-bound journals for On the Road.

Capital Metro Experience Design

Honor Award
Capital Metro Experience Design, Captial Metropolitan Transportation Authority, fd2s

Austin's Capital Metropolitan Transportation Authority is on the cusp of significant expansion including a new park-and-ride initiative, new technology-enhanced vehicles, the addition of a commuter rail, and a dramatic growth in its service levels. fd2s was selected to provide comprehensive experience design services covering existing and planned transit offerings.

fd2s, inc.

M.D. Anderson Access System

Honor Award
M.D. Anderson Access System, The University of Texas M. D. Anderson Cancer Center, fd2s

The consultant began the project with an in-depth analysis of the needs of patients, visitors, and the staff that serve them. The understanding cultivated during this intense analysis phase led to the development of a strategy that called for the creation of a unified and highly recognizable system to address the needs of users at every possible point of contact.

fd2s, inc.

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