Expos and Fairs

SGI - Geneva Telecom '99

Merit
SGI - Geneva Telecom '99, Nth Degree

SGI dramatically illustrated the media streaming capabilities of its new ORIGIN 2000 server by placing the server at the core of its exhibit and using it to power 138 separate monitors. The design of the structure was a cone that emerges from the top of the server and extends to power a serpentine wall of monitors. Moving light coming from the cone and sweeping across the translucent cylinder emphasized the power of the video stream emanating from the server.

Nth Degree

Clerc Trade Show Exhibit

Merit Award
Clerc Trade Show Exhibit, Pentagram

Pentagram Design created a booth for the Clerc luxury watch brand at the Basel 2000 trade show in Switzerland. Clerc is an established French watch company, which re-launched its brand with a new graphic identity by the designers in 1999. The exhibit booth is mobile and collapsible (and thus re-usable) and includes a central meeting area as well as private rooms. Built of stainless steel, sandblasted glass, wenge, and leather, the booth draws its structure from Clerc's most exquisite watches, which have jewels surrounding their faces.

Pentagram

Metrius Trade Show Booth

Merit Award
Metrius Trade Show Booth, ReVerb

This newly launched web agency needed to generate a buzz and eclipse the much larger booths of competitors, while maintaining the consistency of its brand expression. Exploding the logo mark outward in three dimensions and creating visual depth through aluminum modular components, translucent materials, reflections, and shadows, the trade show booth presented an activated yet disciplined structural backdrop to showcase demos and presentations during the conference.

ReVerb

Tom Geismar

2002 SEGD Fellow

Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than 100 corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.

Tom Geismar, Chermayeff & Geismar & Haviv
Chermayeff & Geismar & Haviv
New York, NY

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.

Mauk Design

Pages

Subscribe to RSS - Expos and Fairs