Experiential Graphic Design

2017 SEGD Fellow Jan Lorenc

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

The Eighth Annual Patient Experience: Empathy + Innovation Summit took place May 22–24, 2017, at the Cleveland Convention Center in downtown Cleveland, Ohio.

Congratulations to the winners of the 2017 SEGD Global Design Awards!

WASHINGTON, D.C. — Winning projects in the 2017 SEGD Global Design Awards were announced on June 10 at the 2017 SEGD Conference Experience Miami. The SEGD Global Design Awards is the only international awards program focused on user experiences in the built environment.

Julie Maggos didn’t plan on a career in experiential graphic design. Once known as environmental graphics, this niche area is not formally taught at most schools.

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Pike & Rose is a mixed-use neighborhood North Bethesda, Maryland. It will occupy over 32 acres when complete, with buildings ranging up to 20 stories. It’s approximately $1.5 billion in new construction and replaces an old strip shopping center with huge parking lots, a great exercise in East coast density and reuse.

Pioneer Square is home to stark contrasts. Art galleries, boutique restaurants, high-end housing and blossoming tech startups within historic buildings are contrasted by homelessness, development limitations, a hub of mental health facilities and lack of urban-enhancing amenities. Many empty or under-utilized properties await future change, and the Map the Square team (the Young Architects Forum of Seattle AIA) sought to influence this design change by inviting the public voice.

This project’s challenge was to animate a historic architectural treasure—an 1832 Quaker stone barn in Sandy Spring, Maryland—with the stories of those who once inhabited the farm and its community. Howard+Revis were asked to help a 21st-century audience make a personal connection to the daily challenges, failures and triumphs of a bygone era, and re-imagine a time when this heavily populated region was quiet farm country.

The Sarang Community Church was established in 1978 with 800 members. The church quickly outgrew its facility in Gangnam and, as the area continued to develop rapidly, the church was left with few options for expansion to meet the spatial needs of the growing congregation. When an opportunity arose to purchase a large plot of land just a little over a mile west from the former site, the church raised the necessary funds to secure the land and began raising more funds for the construction of the new facility through the generous gifts of its members.

ARoS Public is a radical rethinking of the museum experience as a modern community center. At the heart is the belief that art is not a diversion or weekend entertainment, but rather that it has a crucial job to do and is most valuable when interaction sparks new forms of social exchange.

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