Experience Design

Relative Scale

Relative Scale is a digital agency that creates experiences for spaces. We partner with brands and institutions to thoughtfully conceptualize, design, develop, and deliver bespoke media programs that tell meaningful stories. Prioritizing an understanding of the target audience, the spatial environment, and the tone and tenor of the message, the philosophy that underlies our creative approach is based on the careful consideration of scale—both physical and conceptual—in every media experience we produce.

Jaime Hotz

As Associate Director of Graphic Design, Jaime oversees Luci’s team of graphic designers and illustrators. Her background in exhibition design, marketing materials, educational assets, and textile and costume design encourages her graphic design work to consider dimensionality, printing processes, color theory, and texture. Jaime spent eight years as a graphic designer and senior media designer at Chicago’s Shedd Aquarium, and worked as a graphic designer for the Chicago Shakespeare Theater as well as for a number of marketing and brand management corporations.

Jamie Hotz
Luci Creative
Chicago, IL

Jim Gilmore

Co-author of The Experience Economy, James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue.

Jim Gilmore, Co-Founder of Strategic Horizons and co-author of The Experience Economy
Strategic Horizons
Aurora, OH

Jun Xie

Jun Xie is a student at the Fashion Institute of Technology studying Exhibition and Experience Design pursuing a Master of Arts degree. She was graduated from Pratt Institute with a Bachelor degree of Industrial Design last year. With great passion of making design a bit more fun, she wants to work on designing space that gives people a surprised moment.

Jun Xie
Fashion Institute of Technology (FIT)
New York

plus & greater than

plus & greater than is a native post-disciplinary practice, built from the ground up on the idea that great collaborations, between people with many talents, make great places and experiences. Our mission is to reunite culture and place through art, design, and discourse.

Andrew Sibert

Andrew Sibert is an Interaction Designer at Google in Mountain View, California.

Andrew Sibert was born and raised in Raleigh, North Carolina. Being the son of two architects, as long as he can remember he has been encouraged to create. Recently, Andrew has discovered product design, something he hopes to pursue as a life long passion.

Andrew Sibert is an Interaction Designer at Google in Mountain View, California.
Mountain View, California

Jonathan Jackson

Jonathan Jackson is a Partner at WSDIA | WeShouldDoItAll in Brooklyn, New York. 

Jonathan Jackson, a founding partner of WSDIA | WeShouldDoItAll graduated from Kent State University with a degree in Architecture. Prior to founding WSDIA in 2004, he worked for architects Studio Archea in Italy, Archi-Tectonics and Lindy Roy in NYC. He served 2 years on the AIGA/NY board of directors and as visiting critic at Columbia University GSAPP, Pratt University, Rhode Island School of Design, and Ecole Superieure en Visual Merchandising Design in Switzerland.

Jonathan Jackson is a Partner at WSDIA | WeShouldDoItAll in Brooklyn, New York.
WSDIA | WeShouldDoItAll


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