Experience Design

Xlab 2014: Digital Technology and the Changing Landscape of Customer Experience

NEW YORK (8 Sep 2014) — Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology used to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.

Andrew Petitti

Andrew Petitti has earned an expert reputation in the field by creating graphics and exhibits that are visitor-focused, content-driven, engaging, and beautiful. He was trained in graphic design at the Rhode Island School of Design and soon after found a love of story-telling through exhibit design. Andrew has designed numerous brands and visual communications, strategically implementing those in environments, print, advertising, online and social media platforms.

Andrew Petite
Petitti Design
Washington D.C.

Tony Schmidt

In 1995 I graduated with a BFA from the Cleveland Institute of Art in Painting and in 1998 earned an MFA from the University of Missouri Kansas City in Set Design for the Theatre. In 2011 I joined PGAV Destinations as an Exhibit Designer initially to work with a team on the Space Shuttle Atlantis exhibit for the Kennedy Space Center Visitor Complex. Since that time I’ve had the privilege to work on many different projects at PGAV at different stages of their developments ranging from early master planning/concepts to final design deliverables.

Tony Schmidt, PGAV Destinations
Saint Louis

Greg Rose

Design with purpose, vision, and heart. Greg Rose's background spans several spheres of visual communication: corporate identity, advertising, information design, interaction design, exhibitions, architectural graphics, and wayfinding. The experiential and physical nature of graphics for the built environment has especially incited his curiosity and passion.

Since 2009, Greg Rose Design has served clients in healthcare, education, tourism, retail, insurance, professional services, entrepreneurship, and community development with a focus on quality and value.

Greg Rose Design LLC
Pittsburgh

Pavani Yalla

Pavani Yalla is an SEGD Atlanta Chapter Co-Chair

Over the past 14 years Pavani has applied her skills at the intersection of design and technology to create human-centric experiences for diverse, public audiences.

Pavani Yalla, Second Story
Atlanta

Barbara Schwarzenbach

Barbara Schwarzenbach is an exceptional designer who is responsible for some of CGA’s most celebrated projects. Her problem-solving abilities, prolific ideas and strong materials knowledge have benefited a variety of clients and projects.

Her design of an electronic kiosk at Johns Hopkins University and the Communication, Wayfinding, Signage Plan for the Ohio and Erie National Heritage Canalway received accolades from the Society for Environmental Graphic Design. Her Schuylkill River Land and Water Emergency Management Plan was similarly recognized.

Barbara Schwarzenbach, Cloud Gehshan Associates
Cloud Gehshan
Philadelphia

Eric Castorena

With over eight years of graphic design experience, Eric Castorena’s expertise encompasses environmental graphic design and wayfinding. In his role as Designer with PDR’s Visual Communications team, Eric’s responsibilities include developing and expanding brand identities, workplace booklets and additional in-house graphics, along with managing multiple environmental graphic programs.

Eric Castorena, PDR
PDR
Houston

Wendy Evans Joseph

Wendy Evans Joseph, FAIA holds a Master in Architecture from Harvard University Graduate School of Design and a Bachelor of Arts from the University of Pennsylvania. Winner of a Rome Prize in Architecture, she was a Fellow at the American Academy in Rome. Wendy has held a number of leadership positions in the profession. She was the President of the New York Chapter of the American Institute of Architects, Chairman of the AIA National Committee on Design, and past-president of the Architectural League of New York.

Wendy Evans Joseph
Studio Joseph
New York

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