Experience Design

Susan May

Wayshowing for more than 20 years.

With more than 20 years experience in high-level, complex graphics and wayfinding programs in the US and beyond, Susan brings vast experience to her diversified and talented teams at Pentagram. Susan is a senior EGD specialist for three partner teams in the New York office. She is leading multiple projects, including a large-scale multi-use project in Miami with Paula Scher, multiple international projects with Natasha Jen, and the recently completed Barclays Center with Michael Bierut.

Susan May, Pentagram
Pentagram
New York

Experience Design

Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life. This emerging discipline also focuses on creating culturally relevant solutions—those that respond to human challenges and needs.

Dynamic Environments 2

Click to access the SEGD Dynamic Environments 2 Podcast series

What you will Learn:
Dynamic environments are complex projects for even the most experienced developers, designers, and technical consultants. New media and emerging technologies present huge challenges—but also great opportunities to energize places, reinforce brand, establish dialogues, and deliver targeted messages. Learn from experts on design and technology/fabrication how to put complex dynamic environments together.

Yongfang Yu

Yongfang Yu is an extremely passionate designer, born in the Northwest of China. He's been in the design business for the past 25 years, with expertise in Branding, Packaging, Environmental Design and Art. In 1997 he founded his own design studio, Sommesedesign, officially registered in 2004. The design team led by him, has become an important Studio in the Northwest of China.

YongFang Yu
Beijing

Sheryl Keller Ziesmann

Design Director, Wayfinding

Come traffic or snow, hail or high water, Sheryl always gets her son’s hockey team to their games on schedule. Her unwavering resourcefulness, clear-sighted strategic thinking and keen sense of organization are also key assets in developing many large-scale, multifaceted projects.

Sheryl Keller Ziesmann, Shikatani Lacroix
SLD
Toronto

Richard Dirstein

Executive VP Design & Innovation, Principal

A self-professed gadget guy, Richard Dirstein is never without the latest and greatest in handheld technology. His interest in innovation extends to his work where he drives the creative vision at Shikatani Lacroix, as well as overseeing the environmental and retail design department.

Richard Dirstein
SLD
Toronto

Katie Sprague

Katie Sprague, Senior Vice President at RTKL, leads The Environments Studio, a group that combines the best of branding, interiors and environmental graphics. As a brand strategist, Katie brings complementary components to the traditional RTKL architectural design process, focusing on research, analysis and the human experience. Katie uses a collaborative approach that begins with her clients’ vision and mission, translating those intangible assets into the built environment.

Katie Sprague, RTKL
CallisonRTKL
Los Angeles

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