Experience Design

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Shane Hendry, Media Objectives

Shane Hendry is a designer with Media Objectives. Media Objectives is an interdisciplinary design studio uniquely housed within Valerio Dewalt Train, an award-winning architectural firm based in Chicago, San Francisco, and Palo Alto.

Alex Dale, Populous

Alex Dale is a senior wayfinding designer with Populous, a sports-architecture firm, based out of the firm’s London office.

He is an expert in how people interact with and use places who designs sign systems that interface between people and the uses of space, making places useful, usable and enjoyable.

Gavin Boorman, Populous

Gavin Boorman is a young and energetic graphic designer for Populous Activate who brings a multi-disciplinary, creative approach.

Graduating from the University of the West of England, Bristol, in 2013 with a BA (Hons) in Graphic Design, Gavin Boorman was notably awarded membership to the International Society of Typographic Designers.

Image: Openeye Global

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.

"Like great companies, great cities need to think about user experience."

SEGD’s Branded Environments at Digital Signage Expo (DSE) 2017is the event for the design of brand-centric customer experiences.

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