Experience Design

Caroline Hinrichs, HOK

HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Bernard Semerdjian is an Experience Designer at BRC Imagination Arts in Los Angeles.

Bernard Semerdjian is an Experience Designer at BRC Imagination Arts in Los Angeles.

Before joining BRC Imagination Arts, Bernard Semerdjian worked for Peter Green Design.

For nearly four decades, BRC Imagination Arts has helped to create transformative brand destinations and cultural attractions all over the world. Our innovative creative production process delivers experiences that touch hearts and emotionally engage guests, and our industry-leading projects exceed the expectations of our clients and their audiences.

SEGD’s Xlab returns this November in New York with a focus on change and innovation in experiential graphic design. This year’s theme, Experiences in the Era of Disruption, will showcase how disruption is impacting experiential graphic design and the way people are using and interacting with places and spaces.

03.27.18–03.28.18

The SEGD Branded Environments event is back by popular demand with a great lineup of speakers and tours. As part of your registration, you also get access to the DSE show floor for to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.

2018 SEGD Conference

06.07.18-06.09.18

Details coming early 2018

 

2018 SEGD Academic Summit

06.06.18

Details coming Spring 2018

07.19.18–07.20.18

Wayfinding and placemaking are at the heart of experiential graphic design. Which is why it should be no surprise that the SEGD Wayfinding event is growing exponentially. In fact, 2017 SEGD Wayfindingwas the largest Wayfinding event in SEGD history.

At this year's event, you'll have the opportunity to learn from leaders in the industry, network with fellow wayfinding professionals and return home empowered to take your work to the next level.

11.01.18–11.02.18

At 2018 SEGD Xlab, you will embark on a journey to explore the cutting-edge of experience design: first in a series of tours to studios and new projects in New York City and then, on the second day, in a series of talks about practice and new projects. There are plenty of opportunities to get together with friends and colleagues at event socials and meet new people to collaborate with.

Details coming Summer 2018

SEGD C+P Journal Victoria Baird

Making the Invisible Visible was a project that surveyed recent examples of alternative exhibit spaces and methods that have been successfully utilized by parks, museums and event organizers. Making the Invisible Visible was a project that surveyed recent examples of alternative exhibit spaces and methods that have been successfully utilized by parks, museums and event organizers.

SEGD C+P Journal University of Houston

EGD is a valuable tool for beginning graphic design students to gain awareness of the direct relationship between design and place/community. Two of our lower level seminars, Art of Walking and Text in the Landscape, aim to achieve this.

SEGD C+P Journal KT Meaney

Collaborating with the non-profit Groundwork Cincinnati Mill Creek, students proposed a sign system along a major industrial riverfront — the Mill Creek — for its current and future trail system

SEGD C+P Journal Julia Seo

Resource Garden is an educational project designed to re-evaluate and transform the search-experience of academic/scholarly resources within post-secondary libraries. It allows students to explore their research topic across a variety of disciplines to gain a greater breadth of background knowledge and a critical perspective.

SEGD C+P Journal Sanchita

An exhibition that encourages co-creation, grows and evolves over time, with it being a different experience at every instant. Through this design, participants are able to collaborate, create and enjoy a personal stake in the exhibition as they become an integral part of its evolution. 

SEGD C+P Journal Neeta Verma

This paper outlines a pedagogy for introducing students to the design process specifically in the area of Social Design. In a fast paced world where the established paradigm of defining a designers’ role is evolving rapidly, this paper elucidates the need for and presents a theoretical framework for a pedagogy that has been developed to help emerging designers understand the role they play in design practice today. The extended idea of design education is meant to shape the mindset of young designers as they prepare for the professional world outside.

Remember the fun you had going away to summer camp? Well, think about Xplorer as summer camp for Millennials and your boss as your mom or dad (at least as far as paying for camp is concerned!).

It's time to start pitching them to pay for you to go to this digital camp. You're young, eager and primed to become your firm's digital expert, making you invaluable because you know how to set up a digital project and understand how all the digital stuff works.

Digital is the future and so are you—so combine the two and get your career and studio moving forward faster.

Jeanne Maier, Franklin Institute

Jeanne Maier is a multi-disciplinary designer with a background in graphic design, exhibit design and environmental graphic design. Her design experience has included three prominent cultural and educational organizations in Philadelphia: The Philadelphia Zoo, The University of Pennsylvania, and The Franklin Institute. These prestigious organizations rely on the talent of their in-house design teams to develop creative solutions that engage audiences and create positive experiences for all who attend these public spaces.

Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Local Projects explains why people crave mind-bending experiences at a time when screens mediate much of our lives.

Andy Snyder, Interactive Design Director, OpenEye Global, New York

Andy Snyder is an award-winning graphic designer & creative director for OpenEye Global, a digital experience design agency, where he currently holds the role of Interactive Design Director.  Andy Snyder utilizes his fine arts upbringing, education in Swiss design principals, as well as running his own design agency in the 2000’s, to bring a vast array of creative knowledge and background to our current client roster as well as working to elevate the OEG brand.

Bluecadet and Gallagher & Associates Freshen Ford Library

Sometimes when firms collaborate, exhibition design magic happens. Last year, Gallagher & Associates teamed up with Bluecadet to put a fresh spin on the Gerald R. Ford Presidential Museum exhibitions in Grand Rapids, Mich.

Nike Test Stride Course by Leviathan

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

SEGD Branded Environments — held in partnership with the Digital Signage Expo (DSE) 2017— is the event for the design of brand-centric customer experiences.

Bluecadet Banner

Bluecadet is an Emmy Award-winning digital agency that creates world-class websites, mobile apps, interactive installations, and immersive environments. Established in 2007, Bluecadet collaborates with leading museums, cultural institutions, universities, and nonprofit organizations to educate, engage, and entertain. From a touchscreen T. Rex puzzle at Chicago’s Field Museum, to a multimedia advocacy campaign for Doctors Without Borders, to MoMA’s bilingual mobile guide exploring the murals of Diego Rivera, our work inspires interaction and imagination.

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