Experience Design

2014 Webinar | Beyond Screens: Immersive Experiences
2014 Webinar | Beyond Screens: Immersive Experiences

 

Presented July 14, 2014

David Hawkins is a Principal at Incite CX in Portland
David Hawkins

David Hawkins is a Principal at Incite CX in Portland.

Incite CX LLC is a customer experience consultancy started in 2014 who help companies impress their customers and inspire their employees by creating brand experiences that drive loyalty and growth.

Before starting Incite CX David Hawkins was the Senior VP Customer Experience for Huntington Bank where he was responsible for overseeing the execution and measurement of consistent and Best in Class brand identity and customer experience across all service environments.

Scott Bond is the Regional Leader of HOK's Experience Design Group in Kansas City
Scott Bond

Scott Bond is the Regional Leader of HOK's Experience Design Group in Kansas City.

Shawn Sanem is a Senior Design Specialist in Experience Design at HOK in Kansas City
Shawn Sanem

Shawn Sanem is a Senior Design Specialist in Experience Design at HOK in Kansas City.

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12 Influential Immersive Environments Implemented in the Last 12 Months

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

2017 SEGD Xlab

SEGD’s Xlab returns this November in New York with a focus on change and innovation in experiential graphic design. This year’s theme, Experiences in the Era of Disruption, will showcase how disruption is impacting experiential graphic design and the way people are using and interacting with places and spaces.

Caroline Hinrichs, HOK
Caroline Hinrichs Named Director of Business Development for HOK’s Experience Design Group

HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Bernard Semerdjian is an Experience Designer at BRC Imagination Arts in Los Angeles.
Bernard Semerdjian

Bernard Semerdjian is an Experience Designer at BRC Imagination Arts in Los Angeles.

Before joining BRC Imagination Arts, Bernard Semerdjian worked for Peter Green Design.

For nearly four decades, BRC Imagination Arts has helped to create transformative brand destinations and cultural attractions all over the world. Our innovative creative production process delivers experiences that touch hearts and emotionally engage guests, and our industry-leading projects exceed the expectations of our clients and their audiences.

2018 SEGD Branded Environments

03.27.18–03.28.18

2018 SEGD Conference: Experience Minneapolis

2018 SEGD Conference
06.07.18-06.09.18
Details coming early 2018


Reboot, recharge and reconnect at the 2018 Conference Experience Minneapolis. This annual gathering is the only conference specifically created for the experiential graphic design community.

The three-day event will focus on inspiration and education, with a combination of hands-on workshops, design tours, summits, networking socials, thought leadership sessions and NEXPO floor.

2018 SEGD Academic Summit

2018 SEGD Academic Summit

06.06.18

Details coming Spring 2018

 

Presenters are chosen in a peer review process by the Academic Steering Committee of SEGD of papers submitted from educators and practitioners.

 

Submit a paper.

2018 SEGD Wayfinding and Placemaking

07.19.18–07.20.18

Wayfinding and placemaking are at the heart of experiential graphic design. Which is why it should be no surprise that the SEGD Wayfinding event is growing exponentially. In fact, the 2017 SEGD Wayfindingevent grew by over 50% to become the largest Wayfinding event in SEGD history.

At this year's event, you'll have the opportunity to learn from leaders in the industry, network with fellow wayfinding professionals and return home empowered to take your work to the next level.

2018 SEGD Exhibition and Experience Design

08.30.18–08.31.18

2018 SEGD Xlab

11.01.18–11.02.18

At 2018 SEGD Xlab, you will embark on a journey to explore the cutting-edge of experience design: first in a series of tours to studios and new projects in New York City and then, on the second day, in a series of talks about practice and new projects. There are plenty of opportunities to get together with friends and colleagues at event socials and meet new people to collaborate with.

Details coming Summer 2018

SEGD C+P Journal Victoria Baird
Designing Alternative Spaces for Engagement

Making the Invisible Visible was a project that surveyed recent examples of alternative exhibit spaces and methods that have been successfully utilized by parks, museums and event organizers. Making the Invisible Visible was a project that surveyed recent examples of alternative exhibit spaces and methods that have been successfully utilized by parks, museums and event organizers.

SEGD C+P Journal University of Houston
Being Aware: EGD as an Experience Building Tool

EGD is a valuable tool for beginning graphic design students to gain awareness of the direct relationship between design and place/community. Two of our lower level seminars, Art of Walking and Text in the Landscape, aim to achieve this.

SEGD C+P Journal KT Meaney
A Sense of Direction or a Direction of Sense?

Collaborating with the non-profit Groundwork Cincinnati Mill Creek, students proposed a sign system along a major industrial riverfront — the Mill Creek — for its current and future trail system

SEGD C+P Journal Julia Seo
Resource Garden: A Human-Centered Library Experience

Resource Garden is an educational project designed to re-evaluate and transform the search-experience of academic/scholarly resources within post-secondary libraries. It allows students to explore their research topic across a variety of disciplines to gain a greater breadth of background knowledge and a critical perspective.

SEGD C+P Journal Sanchita
Creation & Reaction: Living in Harmony

An exhibition that encourages co-creation, grows and evolves over time, with it being a different experience at every instant. Through this design, participants are able to collaborate, create and enjoy a personal stake in the exhibition as they become an integral part of its evolution. 

SEGD C+P Journal Neeta Verma
An Eight-Step Pedagogy for Teaching Social Design

This paper outlines a pedagogy for introducing students to the design process specifically in the area of Social Design. In a fast paced world where the established paradigm of defining a designers’ role is evolving rapidly, this paper elucidates the need for and presents a theoretical framework for a pedagogy that has been developed to help emerging designers understand the role they play in design practice today. The extended idea of design education is meant to shape the mindset of young designers as they prepare for the professional world outside.

2017 SEGD Xplorer

Remember the fun you had going away to summer camp? Well, think about Xplorer as summer camp for Millennials and your boss as your mom or dad (at least as far as paying for camp is concerned!).

It's time to start pitching them to pay for you to go to this digital camp. You're young, eager and primed to become your firm's digital expert, making you invaluable because you know how to set up a digital project and understand how all the digital stuff works.

Digital is the future and so are you—so combine the two and get your career and studio moving forward faster.

Jeanne Maier, Franklin Institute
Jeanne Maier

Jeanne Maier is a multi-disciplinary designer with a background in graphic design, exhibit design and environmental graphic design. Her design experience has included three prominent cultural and educational organizations in Philadelphia: The Philadelphia Zoo, The University of Pennsylvania, and The Franklin Institute. These prestigious organizations rely on the talent of their in-house design teams to develop creative solutions that engage audiences and create positive experiences for all who attend these public spaces.

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Why Experience Design Matters More Than Ever Before

Local Projects explains why people crave mind-bending experiences at a time when screens mediate much of our lives.

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