Eurorouting

Eurorouting

In a wide world of wayfinding, we’re guiding people

“Wayfinding and orientation form integral parts of people’s daily lives. We have to find our way through cities, through buildings, along streets and highways, using public transportation etc.. Many times the environment to be navigated is unfamiliar: People are there for the first time and to find a goal without a previously acquired mental map. They depend on external information or knowledge in the world. Such knowledge resides in the environment and is communicated through signs, guidance systems and architectural clues.”

Harm Wondaal

Owner and President of Eurorouting

Harm Wondaal's background is in economics and information science which stand him in good stead as he observes that both economics and wayfinding are about human decision making and information processing.

In a familiar environment, wayfinding is unconscious and intuitive, people having acquired a mental map by learning and experience, accruing knowledge.  In an unfamiliar environment people are dependent on “knowledge in the world”.

Harm Wondaal, Managing Director of Eurorouting, Netherlands
Eurorouting Nederland BV
AC Leeuwarden
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