Thank You. These may be the two most powerful words in any language.
For hospitals, cultural institutions, and other non-profits that rely on generous donors to help build that new research facility or contemporary art wing, saying “thank you” graciously is vital. Effective donor recognition programs say it eloquently, and forever.
On Monsanto's St. Louis campus, HOK teamed with Tempus Fugit to produce a whimsical signage solution to the Child Development Center. Interior and exterior graphics use a mixture of loose, handwritten and tight typeset fonts within each legend to represent the combination of children and adults that occupy the facility. All the sign elements attempted to use familiar residential elements in their construction. Many were retail purchased toys repurposed for sign content.
The 94-year old Monsanto Company wanted to shed its image as giant chemical maker and re-engineer itself as a kinder, gentler "Life Sciences" start-up. It was the task of the designers to create a thematic scheme that would allow an effective design solution of essential elements such as visibility, legibility, and flexibility, all without compromising creativity. The goal was to create a wayfinding communication system that would give information to others and get people where they want to go while presenting a meaningful interpretation of identity.
