Estelle enjoys turning conceptual ideas into tangible designs and experiences. Her work background includes international and multidisciplinary projects which today enable her to deliver out of the box solutions, to elaborate smart strategies, unique experiences and creative designs. What drives her daily is to ensure client expectations are met or even exceeded.
Elisa Grossette started her career as an industrial designer specializing in product design, but she has always been fascinated by the urban environment, so turning to wayfinding was a natural fit for her.
Vincent Bong is an Industrial Designer at Endpoint in Dubai.
The marrying of different design materials and finishes such as plastics, metals, vinyl, paints, lighting and color to create something that is functional and beautiful is a joyful experience for Vincent Bong. It’s something he gets to do every day.
Camille Lintag is a wayfinding designer at Endpoint, a specialist in wayfinding and the translation of brands within the built environment. Endpoint looks at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.
"My passion lies in creating minimalistic innovations and making them work"
Branded environments, identity and communication design has been Surashree Nagarale's passion for as long as she can remember. As a designer in Endpoint's Dubai studio, Surashree brings new ideas and strive to build engaging experiential spaces through my designs.
Alison Richings is Wayfinding Design Director of Endpoint.
For Alison Richings, wayfinding is her vocation. She has always been fascinated by human behaviour – why we make the decisions we do, how the environment impacts on that, and how we can make things better for all concerned. When you get that right, it can be hugely rewarding. No more so than in the field of Health, which is where she started in wayfinding. Alison was part of the team that researched and wrote the national NHS guidelines on wayfinding.
Peter Krikhaar is Managing Director of Endpoint in Dubai. As an experienced brand expert, he is passionate about the importance of brand implementation and how best to realise brand potential in the built environment, to enhance reputation and ultimately brand value. Peter has a background in business administration and was Director at VIM Group prior to Endpoint, delivering transformational brand change to many international blue-chip clients.
Read Time: 4 minutes
Here in the United States, November is the season of Thanksgiving, and to celebrate and honor this popular holiday, SEGD is presenting articles featuring themes of gratitude and appreciation throughout the month. Our first features donor recognition panels, which are “difficult design pieces to get right” according to SEGD member and contributing writer Alison Richings. Alison, who is Wayfinding Design Director at London-based Endpoint, explains how designers can navigate the often competing agendas in the design of donor recognition panels for arts organizations.