Elisa Grossette started her career as an industrial designer specializing in product design, but she has always been fascinated by the urban environment, so turning to wayfinding was a natural fit for her.
Vincent Bong is an Industrial Designer at Endpoint in Dubai.
The marrying of different design materials and finishes such as plastics, metals, vinyl, paints, lighting and color to create something that is functional and beautiful is a joyful experience for Vincent Bong. It’s something he gets to do every day.
Jonathan Hamilton is a Designer at Endpoint in Dubai.
Creativity is the foundation of all of Jonathan Hamilton's work, allowing him to find the best solution to any given brief. Jonathan Hamilton has over seven years’ experience developing, creating and crafting design concepts for global brands on projects large and small. While his work has spanned many disciplines, such as websites, moving image, print and experiential marketing, Jonathan considers himself a holistic creative who thinks about the end user and a brand in its entirety.
Karen Nawa is a Designer at Endpoint based in Dubai.
Since her student days, Karen Nawa has always branded her projects with at least a logo even if it wasn’t in the brief. She just couldn’t help herself. She realised that she had an interest in visual identity and that’s when she started her career working in the graphic design industry.
Camille Lintag is a wayfinding designer at Endpoint, a specialist in wayfinding and the translation of brands within the built environment. Endpoint looks at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.
"My passion lies in creating minimalistic innovations and making them work"
Branded environments, identity and communication design has been Surashree Nagarale's passion for as long as she can remember. As a designer in Endpoint's Dubai studio, Surashree brings new ideas and strive to build engaging experiential spaces through my designs.
Alison Richings is Wayfinding Design Director of Endpoint.
For Alison Richings, wayfinding is her vocation. She has always been fascinated by human behaviour – why we make the decisions we do, how the environment impacts on that, and how we can make things better for all concerned. When you get that right, it can be hugely rewarding. No more so than in the field of Health, which is where she started in wayfinding. Alison was part of the team that researched and wrote the national NHS guidelines on wayfinding.
Peter Krikhaar is Managing Director of Endpoint in Dubai. As an experienced brand expert, he is passionate about the importance of brand implementation and how best to realise brand potential in the built environment, to enhance reputation and ultimately brand value. Peter has a background in business administration and was Director at VIM Group prior to Endpoint, delivering transformational brand change to many international blue-chip clients.
As part of our series looking at jobs in design studios, we speak to Pelin Morris, wayfinding graphic designer at Endpoint, about her fascination with human behaviour, why she observes people in shopping centres, and the importance of legibility.