Tim Kobe founded the globally recognized strategic design firm Eight Inc. in 1989. Today Eight Inc. has offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore, and Beijing and is a leader in innovation and branded experience, working with companies such as Apple, Virgin Atlantic Airways, Nike, Coke, Knoll, and Citibank. Eight Inc. received the top award for the architectural competition “High Density on the High Ground” and was selected to represent the United States at the Architecture Bienniale in Venice, Italy.
Apple approached both USWeb/CKS and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple had two challenges: the first was to create a highly visible space that encouraged the customer to experience Apple products in a non-retail environment. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple yet confident manner, blending genius banners and related manifesto; product packaging and the new rendered logo. The second challenge was the schedule.