eg magazine No. 07

Olson Environmental Graphics

Olson Environmental Graphics

Play at Work: Olson

At advertising agency Olson, creativity and connection are what it’s all about. When the rapidly expanding firm secured 125,000 square feet in Minneapolis’s historic Ford Center building, they asked Gensler’s Brand Design team to focus on connections central to the firm’s philosophies and success. They also wanted the building’s industrial character to shine through.

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Design intervention in the wake of a natural disaster can be a tricky proposition. Emotions run high. Resources are scarce. Environmental restoration seems insurmountable. Efforts to rebuild, though admirable, can be fragmented, unorganized, and politically charged. It’s hard to know where to start.

Monsanto Research Center Exhibit

Hands-On High Tech

At Monsanto’s biotech research center, Spagnola & Associates marries digital storytelling and farming in a dramatic interactive exhibit.

When Monsanto opened its new visitor center at its research headquarters near St. Louis, Missouri, the agricultural biotechnology company saw the opportunity to tell its story in a new way—one that focused more on agriculture than on the company itself and used technology as a powerful narrative tool.

Adidas Laces Wayfinding and Graphics

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014.

On the Move

At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.

Andreas Uebele

Architype

Andreas Uebele’s award-winning work stands at the intersection of architecture, typography, and information design. He'll be a featured speaker during the 2014 SEGD Conference in Atlanta June 5-7!

In his book Signage Systems & Information Graphics, Andreas Uebele sets out to explain the rules of sign system design. Then he proceeds to disregard many of them.

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