eg magazine No. 04

San Francisco International Airport Terminal 2, Environmental Graphics and Wayfinding

Above and Beyond

A sleek new San Francisco International Airport terminal exceeds LEED goals and engages passengers in the joys of sustainable travel.   

Passengers making their way through SFO’s new Terminal 2 have become participants in modern sustainability, San Francisco style. Opened in April 2011, the renovated terminal goes beyond LEED requirements while offering “a different kind of travel experience”—what the design team at Gensler calls an “epicurean” experience of pleasure, living modestly, and treading lightly.

Golden Gate Bridge Pavilion

From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.

Dimensional Maps

From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.

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