Edwin Schlossberg

Edwin Schlossberg

An internationally recognized pioneer in experience design and audience engagement, Edwin Schlossberg launched his career in 1977 with the design of one of the world’s first interactive museums, the Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Edwin Schlossberg
ESI Design
New York

ESI Design

ESI Design is an experience design studio. We transform places into experiences that engage audiences, solve complex challenges, and deliver lasting results. 

Our experiential graphic design practice brings placemaking, wayfinding, visual systems, and branded environments to cross-discipline projects to complete a holistic experience.

300 South Wacker Drive

Merit Award 2016
300 South Wacker Drive

300 South Wacker Drive, a commercial office building in downtown Chicago’s West Loop, needed a new identity. ESI Design envisioned a map theme that would highlight the building’s connection to the city and the river. Their solution is a 40-story mural that proclaims “You are Here” on the building exterior and a bright, captivating entryway and lobby.

Pro Bono Design

Los Angeles Police Department Memorial to Fallen Officers

Design for Good

Pro bono work not only helps worthy clients communicate their message through design, but provides unexpected benefits for the designers as well.

David Berman ends his manifesto Do Good Design: How Designers Can Change the World with the Do Good Pledge:

1.  I will be true to my profession.
2.  I will be true to myself.
3.  I will spend at least 10% of my professional time helping repair the world.

Reuters at 3 Times Square

Merit Award
Reuters at 3 Times Square, Reuters North America, Instinet Corporation, ESI Design

This exterior signage system is one of the largest and most technically sophisticated signs in the world. Covering more than 7,000 square feet and spanning 22 stories, the sign is an integrated system of thirteen LED panels that not only grabs the attention of passersby, but also effectively communicates what Reuters does and why it's important. The sign symbolizes how Reuters gathers, processes, and displays information to the public. Raw data flows down the sign and into the building as processed information flows out of the building and up the sign.

ESI Design
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