Eduardo Terrazas

1968 Mexico City Olympics

Lance Wyman's seminal 1968 Olympics Graphic Identity

Summer of ‘68

Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.

In 1963, Mexico won the bid to host the XIX Olympiad, becoming the first Latin American site for the Games. Staging the Olympics gave the country a unique opportunity to showcase Mexico City as a modern capital with far more to offer than piñatas and fiestas--including a 7,350-foot altitude that supported record-breaking athletic performances.

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