Edina

Aveda Retail Prototype

Merit Award
Aveda Retail Prototype, Gensler

The challenge of designing a retail prototype for Aveda was capturing the passion of Aveda's business: that the mind, body, and spirit are inextricably linked, and that what you put on your body impacts how you feel and how you perform. The designers approached the conceptual design of the store as weaving an interactive story about Aveda, its mission, and its products, and creating a customer experience that educates and engages. The focus of the store is on experience, on providing customers with the opportunity to touch and test the Aveda products.

Gensler
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