Ducati Showroom Prototype

Ducati Showroom Prototype

Merit Award
Ducati Showroom Prototype, Gensler

In pursuit of its goal to achieve a stronger worldwide awareness of the Ducati brand, the company decided to create a street-level presence in urban centers around the world. The principal objective of the showroom is to create a retail environment that displays the Ducati motorcycle to its best advantage, reinforces the distinctive Ducati brand and captures the dynamic essence of the motorcycle. The design concept, strongly industrial and minimalist in nature, is based on the perception of the motorcycle as an elegant, highly engineered machine.

Gensler
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