Mayssam Attara, wayfinding design team leader at RCD - Dubai, UAE.
Future Systems is a design manufacture of bespoke street furniture for municipalities and transportation authorities around the world.
Our North American success organically developed from the global accomplishment of its parent company Trueform Engineering Ltd. who was established in 1977 as a sheet metal fabrication company. Since this time, Trueform has evolved into an SME Company, employing more than 250 employees throughout the UK, middle east and North America.
Camille Lintag is a wayfinding designer at Endpoint, a specialist in wayfinding and the translation of brands within the built environment. Endpoint looks at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.
"My passion lies in creating minimalistic innovations and making them work"
Branded environments, identity and communication design has been Surashree Nagarale's passion for as long as she can remember. As a designer in Endpoint's Dubai studio, Surashree brings new ideas and strive to build engaging experiential spaces through my designs.
City Walk is a remarkable pedestrian experience, even in Dubai where grandiose, dazzling projects abound. In addition to its arresting visual and experiential content, City Walk is notable because of its strategic “future-proof” head-end system designed by Float4.
Alison Richings is Wayfinding Design Director of Endpoint.
For Alison Richings, wayfinding is her vocation. She has always been fascinated by human behaviour – why we make the decisions we do, how the environment impacts on that, and how we can make things better for all concerned. When you get that right, it can be hugely rewarding. No more so than in the field of Health, which is where she started in wayfinding. Alison was part of the team that researched and wrote the national NHS guidelines on wayfinding.
Peter Krikhaar is Managing Director of Endpoint in Dubai. As an experienced brand expert, he is passionate about the importance of brand implementation and how best to realise brand potential in the built environment, to enhance reputation and ultimately brand value. Peter has a background in business administration and was Director at VIM Group prior to Endpoint, delivering transformational brand change to many international blue-chip clients.
The project comprises more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totaling over 80,000,000 pixels. The project represents a major challenge for content production, made even more difficult by the fact that the majority of installations are located outside.
VISUAL WORKS, your single source solution in the Middle East & North Africa for all your Architectural & Wayfinding Signage, Custom Fabrication and Large Format Graphics requirements. Fusing form and function using Metal, Wood, Acrylic, Fibreglass through customized fabrication processes and solutions, we have the capability to implement projects across the Middle East & North Africa region.
Despite its (partly-justified) reputation as a commerce-driven city with a dearth of art and culture, the evolution of Dubai's socioeconomic landscape in recent years has given rise to a new demand for cultural spaces, in particular local galleries and contemporary art studios. Al Quoz district, once a bland industrial quarter on the fringes of the city, has been the unlikely epicenter of this awakening, with a vibrant art and design community sprouting up between the extant manufacturing estates.
RTKL is a leading architectural design firm and winner of multiple SEGD Global Design Awards. Driven by a passion for great design, the creation of great places and the creative process, RTKL implements innovative ideas across multiple services and lines of business.
The Dubai Mal is the new “world’s largest mall” in Dubai. The 12 million-sq.-ft. mall is located directly at the base of the Burj Dubai, which will be the world’s tallest tower when it opens in late 2009.
Fashion Avenue is the mall’s high-end fashion district and the atrium where it is located is a major intersection where fashion shows and multimedia events take center stage. The fashion catwalk literally rises out of the floor of the atrium.