Alison Richings is Wayfinding Design Director of Endpoint.
For Alison Richings, wayfinding is her vocation. She has always been fascinated by human behaviour – why we make the decisions we do, how the environment impacts on that, and how we can make things better for all concerned. When you get that right, it can be hugely rewarding. No more so than in the field of Health, which is where she started in wayfinding. Alison was part of the team that researched and wrote the national NHS guidelines on wayfinding.