Douglas Morris

Branding, Wayfinding, and Environmental Graphic Design for Non-Profits, Hospitals, Museums, Zoos, and Universities

Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

This workshop focuses on branding and identity issues specifically related to the non-profit facility. Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

Douglas Morris

SEGD President 2002-2003

As Co-founder, Design Director, and Principal of Poulin + Morris Inc., Douglas Morris has directed visual communications programs for clients including ABC News, Ann Taylor, Barnard College, The City University of New York, CNN, College of William & Mary, Columbia University and many more.

Headshot of Doug Morris, Partner in Poulin + Morris
Poulin + Morris
New York, NY

Penn South

Merit Award
Penn South, Mutual Redevelopment Houses, Poulin + Morris

Penn South is a large-scale residential complex located on ten square blocks in Manhattan's Chelsea district. Originally constructed in the 1950s, the complex underwent major building and landscape renovations in 2002. While improvements were made to infrastructure, sidewalks, landscaping, and lighting, the owners recognized the need for a new wayfinding program to help residents and visitors navigate this urban campus. Responding to the client's request, Poulin + Morris designed a comprehensive sign program unifying all of the various structures and outdoor common spaces.

Poulin + Morris

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