Experiential Systems

Experiential.Systems provides niche analysis, design, development, and tender management services to architects, interior design firms, developers, agencies, and private clients.

Highly collaborative and complimentary services include:

  • Wayfinding Analysis & Sign Design
  • Themed & Branded Environments
  • Public Art & Feature Experiences
  • Precision 2-D & 3-D Technical Illustrations & Renderings
  • Conceptual Development, Programming, Documentation, and Tender Management


Joseph Licari

Nearly a quarter century within the experiential design & graphics realm, Joseph Licari provides niche design and management services to Architects, Interior Design Firms, Developers, and Private Clients.

Highly collaborative and complimentary services include:

Joseph Licari
San Leandro, CA


SketchUp is one of the most popular 3D modeling and design tools in the world. While many architects, woodworkers, and interior designers traditionally use SketchUp, it has endless assets in the world of Graphic Design. Taking the intimidation out of 3D design, easily model the environment you're designing for, then see what your work will look like inside of it. Or, using sister tools 3D Warehouse and Extension Warehouse, you can easily download a model to kick-start your creative process, and customize your SketchUp to elevate your design efforts.

Adrianna Cai

Adrianna Cai is a graphic designer with Kate Keating Associates. Adrianna graduated from University of California, Davis, with a Bachelor's of Arts, Design and Psychology.

Adriana Cai's responsibilites include:

Adrianna Cai
San Francisco

Ellie Byrom-Haley

As founder and chief creative officer at Gecko Group, and throughout more than 20 years in graphic and dimensional design, Ellie Byrom-Haley has built an outstanding reputation managing complex design, advertising and exhibit projects for agencies and museums in San Francisco, New York, and Philadelphia.

Ellie Byrom-Haley, President and CCO of Gecko Group, West Chester, PA
West Chester, PA

Greg Rose Design LLC

Creating great user experiences through design requires a spirit of collaboration, not only with clients and peers, but with end users, too. It takes the humility and skill of a good listener combined with the expertise and curiosity of an experienced problem solver. Drawing on diverse talents and experiences, Greg Rose Design offers strategic design thinking that delivers great user experiences for print, interaction, branding, and the built environment…Design with purpose, vision, and heart.

Patrick Angelel

Patrick Angelel is a member of the SEGD Board and owner of CREO Industrial Arts in Seattle.

A custom fabrication company, CREO Industrial Arts produces environmental graphics, signage and other specialty items such as custom lighting and street furniture.

Patrick Angelel, Principal at CREO Industrial Arts

Steven Stamper

SEGD President 2008-2009

Steven L. Stamper, SEGD was one of the founders of fd2s in 1985 and currently leads the team as it addresses critical strategic and technical issues related to wayfinding, orientation, and placemaking in the environment.

Headshot of Steven Stamper, Founder fd2s
Austin, TX


Subscribe to RSS - Documentation