Pentagram (worldwide)’s Luke Hayman and Emily Oberman design a brand identity and marketing campaign for the luxury residences at The Printing House in New York that use graphics inspired by the building’s heritage as a printing factory.

The Natural Areas Conservancy, an affiliate of NYC Parks, introduces a new identity by Paula Scher, Pentagram, that uses photographs taken by Joel Meyerowitz to highlight the beauty of the wilderness the organization is trying to preserve.

Pentagram (New York and worldwide) Partner Harry Pearce and his team collaborated with poet Alice Oswald and fabrication specialists Millimetre to install a poetry path in the form of 160 meters of steel typography in Kew Bridge West (London), a new property on the original site of the Grand Junction Waterworks.

Pentagram (New York and Austin) Partner DJ Stout and his team in Austin created the identity for Lucy’s Fried Chicken, a new chicken joint located on the city’s ultra-hip South Congress Avenue. The retro-inspired graphics include a script logo and down-home look for menus and restaurant collateral, as well as a classic 1940’s-style neon sign that has become an instant local landmark.