Working in design for half a century, I have always found it difficult to tell my clients how the project will look, so my sketches give them a general idea. I usually sketch on pieces of scrap paper or whatever is at hand. Many of my preliminary drawings later prove to be true.

Illuminating the Underground

Diseño Shakespear transforms the Buenos Aires subway with a bold identity and a user-friendly sign system.

How does a city derive its character—the unique qualities that define a sense of place? Every city has its own temperament, its own rhythms, and its own visual language. But how are they shaped?