Dimensional Innovations

Designing with the Fan Journey in Mind

Design with the Fan Journey in Mind

Asher Johnson, Sports Practice Account Director for Dimensional Innovations, will kick off the 2018 SEGD Branded Environments event with his session, “Boundless Touchpoints: Extending the Brand Experience for Sport + Entertainment Venues.” Here, Asher shares his favorite projects, key considerations in building brand-centric customer experiences and what makes a brand experience “game-changing.”

Why Experiential Design is More Important than Ever

Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

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