Read Time: 8 minutes | Guest article by Eyedog.US
Many of us remember the days when we’d study our printed MapQuest directions in advance of our Clark Griswold-esque family road trip. Learning how to read a map was a rite of passage, much like learning to drive a stick or change your own flat tire.
BrandCulture's eyecatching signs are not just another pretty wayfinding system. There's very smart technology behind these signs. Their bold color is not only the culmination of a design and installation that revolutionized wayfinding on the campus of The University of Technology (UTS) in Sydney, it's a fully digitally-integrated signage system that may be coming soon to a similarly challenged land-of-the-lost-campus near you.
The future is now! Environmental graphic designers are currently incorporating mobile web and media in projects from urban wayfinding to museums to institutions. This course will focus on how designers can incorporate mobile media into their projects including pricing, planning, designing, and managing implementation.