Digital Technology

Crafting the New Immersive Experience with the LAB at Rockwell Group

SEGD’s Xlab returned to New York City this month with a focus on “Experiences in the Era of Disruption,” a showcase of how disruption impacts experiential graphic design and how people interact with places and spaces.

The Future Of Mapping, According To The Creators Of Google Earth

John Hanke and Brian McClendon think mapping is vital to self-driving cars and augmented reality.

Why Bill Gates Wants to Build an $80M Smart City Utopia in Arizona

A company owned by the Microsoft co-founder is developing a new community from the ground-up based on cutting-edge tech.

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12 Influential Immersive Environments Implemented in the Last 12 Months

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

The Official Xlab 2017 Ex-Sum
The Official Xlab 2017 Ex Sum

If you didn't make it to Xlab 2017 last week, you really missed something special. I heard from many attendees that they considered this year's Xlab the best, EVER. Wow!

2017 SEGD Xlab

SEGD’s Xlab returns this November in New York with a focus on change and innovation in experiential graphic design. This year’s theme, Experiences in the Era of Disruption, will showcase how disruption is impacting experiential graphic design and the way people are using and interacting with places and spaces.

Intersection Announces Expansion of Link Network to Philadelphia

Intersection, the leading smart cities technology and media company, today announced that Philadelphia is the latest city to join the fast-growing Link network.

Deconstructing Technology as a Building Material
Deconstructing Technology as a Building Material—Digital Display Basics

Traditional designers are accustomed to using materials like fabric, wood, metal, and glass to create interiors that bring buildings to life and convey narratives. Of late, however, technology has established itself as an essential component of any space, and it must be considered as necessary as any other building material.

Empathy–the Latest Gadget Silicon Valley Wants to Sell You

Using a humanitarian crisis for a marketing stunt made many people angry.

Exclusive: Microsoft Has Stopped Manufacturing The Kinect

But its influence, and core technology, lives on across the industry.

The Crosswalk Of The Future Moves And Changes To Prioritize Pedestrians

The Starling Crossing is designed to reshape streets by responding in real time to pedestrian movements.

LAB at Rockwell Group's Storytelling Magic at Hudson Yards Experience Center
LAB at Rockwell Group's Storytelling Magic for Hudson Yards Experience Center

Rockwell Group and LAB at Rockwell Group accomplish a feat of luxurious seamless storytelling “magic” for the Hudson Yards Experience Center using interactive technology—and powerful teamwork.

Projection Mapping Light Show Tells the Story of the Guggenheim Bilbao on Its 20th Anniversary

From October 11-14th, the 20-minute-long multisensory production Reflections combined music, light and projection, creating a show on the building’s north-facing titanium facades that told the story of the museum’s genesis and design.

Is Mixed Reality The Future Of Computing?

We talked to Microsoft’s Alex Kipman and other industry leaders about what the blending of real and virtual means for human interaction with tech.

60% of Americans Want to Live in a Smart City

A CompTIA report shows that 6 in 10 US citizens are interested in living in a smart city, despite concerns about cybersecurity and budgetary constraints.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Clients invest more, and competition increases among creative shops.

Microsoft Hololens in Use at the LBJ Presidential Library
Experimenting with Microsoft Mixed Reality in Museums

We recently caught up with Jim Cortina, principal and development manager at Cortina Productions to talk about the firm’s experimentation with mixed reality and museums during SXSW 2017 and what that might mean for their future.

First Division Museum Reopens
First Division Museum Reopens

Luci Creative recently led the first-ever redesign of the First Division Museum, which reopened on August 26, 2017—the 1st Infantry Division’s centennial World War I anniversary.

Creative Destruction Part 13
Autonomous Cars in a Future of "Wayknowing"

In this blog, Eli Kuslansy and Kinder Baumgardner talk about autonomous cars and the new landscape they will "drive" in.

Spagnola & Associates at Stevens Institute of Technology
Go Ducks! Spagnola & Associates at Stevens Institute of Technology

Tony Spagnola of Spagnola & Associates (New York) posits that positive professional relationships enhance good design—and it’s certainly the case with the firm’s work for Stevens Institute of Technology in Hoboken, N.J., where one project led to two more, then another five.

Universal Everything Samsung Experience
Universal Everything, Zaha Hadid Architects and Samsung Flock Together

At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.

New DAZZLE project by Hafermaas and E-Ink

For the new DAZZLE Project Nik Hafermaas and E-Ink developed a completely new module that can be used in any project. There were a number of real breakthroughs achieved. The panels are wireless, use solar power and can be configured into any format.

Universal Everything Collaborate with Apple
Universal Everything Collaborate with Apple on iPhone Animated Graphics

Universal Everything recently collaborated with Apple to create a series of emotive 3-D wallpapers for the new iPhone that animate in response to human touch. The animations played a central role in the Apple event on September 12, 2017 at the Steve Jobs Theater in Cupertino, California, to launch the radically redesigned iPhone X, and the iPhone 8 and 8 Plus.

Everything You Need to Know About Yesterday's Apple Watch and iPhone Event

Apple's iPho ne event was as much about the highly-anticipated iPhone 8 and iPhone X as it was an homage to the company's impressive feats with consumer technology over the last 10 years.

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