Design Thinking

Kevin Budelmann: Strategy and Design Thinking

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Alina Wheeler

Alina Wheeler has enjoyed a lifelong fascination with how people and organizations express who they are. Her business is strategic imagination. Her passion is brand identity. In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity:an essential guide for the whole marketing team (DBI4). Over 150,000 copies of the book have been sold to date. DBI4 addresses the global marketplace and rapidly changing communications tools.

Alina Wheeler, author of the book, Designing Brand Identity
Philadelphia

Angela Iarocci

Professor, York University/Sheridan College Program in Design

Angela Iarocci is a Professor and Coordinator at Sheridan College in the Faculty of Animation, Arts and Design with academic specializations in information design, EGD and sustainable design. Her research investigations are concentrated in experiential design, information visualization, mapping, installations and collaborative practice. She is also a member of the SEGD Academic Task Force.

Angela Iarocci, Professor Sheridan College
Sheridan College
Oakville, Ontario

Design Thinking for the Underserved

Greater Good Studio and DK Foundation

Changing Behavior, Changing the World

George Ayeand Sara Cantor Ayecreated Greater Good Studiobased on the core beliefs that research changes design, design changes behavior, and behavior changes the world. Both have backgrounds in engineering and design, and both are teachers (George is a tenure-track assistant professor at the School of the Art Institute of Chicago, while Sara lectures regularly on social design at the Kellogg School of Management and the School of the Art Institute). They both left jobs in traditional design firms to co-found their small Chicago-based studio focused entirely on underserved populations.

The SEGD/Hablamos Juntos Healthcare Symbols - Will They Work?

In October 2010, SEGD proudly introduced a universal set of healthcare symbols, developed in collaboration with Hablamos Juntos (Spanish for “let’s talk together”). It is obvious that it was an enormously complex project and quite an achievement, for which we want to compliment all the many people involved. Also, it is obviously too late for us to “talk together,” about it, so let's review the results.

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