Design Thinking

How Design Thinking Is Taking Over The World

 IDEO's Bryan Walker on the role of a design firm in an ever-changing world.

Spotting the Patterns: 2017 Trends in Design Thinking

Creative leaders and innovators are thinking about design thinking in more mature ways. 

Investment in Design is an Investment in Economy

OPINION: The Government is missing an important tool in its bid to ensure the economy continues to deliver for its citizens.

 

The Design Value Index Shows What “Design Thinking” Is Worth

IBM CEO Thomas Watson Jr. famously declared “good design is good business.” Jeneanne Rae has the numbers to prove it.

SEGD C+P Journal Neeta Verma
An Eight-Step Pedagogy for Teaching Social Design

This paper outlines a pedagogy for introducing students to the design process specifically in the area of Social Design. In a fast paced world where the established paradigm of defining a designers’ role is evolving rapidly, this paper elucidates the need for and presents a theoretical framework for a pedagogy that has been developed to help emerging designers understand the role they play in design practice today. The extended idea of design education is meant to shape the mindset of young designers as they prepare for the professional world outside.

Siggi Bachmann to lead Design Thinking Workshop at the 2017 SEGD Conference
Embracing Design Thinking and the Ways You Think About Your Work

Back by popular demand, the 2017 SEGD Conference Experience Miami will feature a Design Thinking workshop, led by Siggi Bachmann (Contexto/New World Symphony) and Justin Molloy (SEGD). During the June 9 breakout session, they will guide you through the Design Thinking process to transform the ways you think about your work. Here, Siggi Bachmann shares the role Design Thinking plays in shaping customer experiences, driving innovation and creating a culture of learners.

After a Dark Past, Boston's Urban Renewal Agency is Building a Citizen-Led City for the Future

The Boston Redevelopment Authority was infamous for bulldozing neighborhoods and displacing residents. Now, it’s using human-centered design thinking to shake that reputation.

 

 

Design legend Lance Wyman will headline the 2017 SEGD Conference Experience.
Design Legend Lance Wyman to Headline 2017 SEGD Conference Experience Miami

SEGD Announces Educational Programming for 2017 Conference

Australian Department of Employment Introducing Design Thinking Initiative

The Department of Employment is to host a conference on the growing need to use “design thinking” across the public sector to collaboratively develop more impactful policies and services.

Why Design Thinking Matters More in Business Than Ever

How do businesses let design inform or even lead their strategy? Should every company have their own chief design officer? And what role should design play in today’s way of leadership and organization?

Design Innovation Is More Than Just New Font Types

Design Thinking is permeating through society and enabling designers to get to grips with designing the way we experience the world.

Want to Fight Inequality? Forget Design Thinking.

Born in the wake of Ferguson, the Creative Reaction Lab rejects "design thinking" for a more inclusive approach to systemic inequality.

Siggi Bachmann
Siggi Bachmann

An innovation catalyst, designer, and electrical engineer Siggi Bachmann possesses a deep passion for fostering creativity in teams. He applies his insights about the creative process to drive powerful co-creative team sessions which yield innovative solutions. With over 10 years as a Creative Director Mr. Bachmann mentors and leads design thinking sessions both professionally and in volunteer capacity.

To Attract Top Talent, Approach Recruiting Like A Design Challenge

Hiring creative leaders is notoriously difficult. To lure them in, you need a game plan.

Why Higher Education Needs Design Thinking

Research professor Kate Canales believes design is crucial to disrupting higher education, and the timing has never been better.

Best Content of 2016 Graphic
SEGD's Best Content of 2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months. Lucky for you, we’ve compiled a top 20 list from all the articles, videos and content the website has to offer. Consider it your SEGD 2016 executive summary. Sit back, relax and enjoy!

How One Florida City is Reinventing Itself with UX Design

"Like great companies, great cities need to think about user experience."

Post it notes ready for the SEGD 2016 Design Thinking Workshop in Seattle
How might Experiential Graphic Design Embrace Design Thinking?

Design Thinking is Becoming a Driver of Innovation

Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?

Brad Gleeson - Design Thinking

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

There is no Innovation without Design

Here is a strong case for the use of Design Thinking and support for the value of design

Keven Smith
Keven Smith

Keven Smith is looking for new design challenges. He is a Designer with 15+ years experience in marketing, branding, product development and packaging design. Keven recently received his second bachelor’s degree, a Bachelor in Science in Applied Design; which focuses on experience design, human centered design and design thinking. Keven is currently an Art Director with Wizards of the Coast where he designed for several pop culture titles.

2016 Academic Summit Joell Angel Chumbley
(re)Vision Cincinnati: Transforming Cities through Civic Engagement

This paper presents the framework and outcomes of two transformative projects aimed at developing strategies for re-envisioning Cincinnati’s urban and historic core. Through a unique collaboration between University of Cincinnati’s DAAP students, adjunct faculty, the community, and key civic stakeholders, the projects brought to light the possibilities for creating a best-in-class visitor experience and transforming a derelict urban district once celebrated as the center for Brewing in Cincinnati.

2016 Academic Summit Deborah Beardsley
Interjection / Integration: Devising Charrettes and Critiques for EGD Classrooms

Charrettes and critiques can be devised specifically for experiential graphic design course goals and assignments in order to inform design process and final project outcomes in particular and unanticipated ways. For the purposes of this paper, charrette refers to a planned, intensive and timed experience that is strategically directed toward the investigation and solution of a specific design goal or objective. The term critique implies a group dialogue, analysis or assessment of work during a particular phase of design process. Diverse approaches to these considerations are explored and illustrated within this paper.

2016 Academic Summit Angela Iarocci
Challenges and Opportunities in building an undergraduate Experiential Design program

This paper provides an in-depth overview of the process in developing the Bachelor of Experiential Design degree (BXD) in the Faculty of Animation, Arts and Design (FAAD) at Sheridan College, located in Oakville, Ontario, Canada.

2016 Experience Seattle - Design Thinking Workshop

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

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