Design Strategy

Lisa Mastroserio

Lisa Mastroserio is a Recent Graduate of Parsons New School of Design and a Freelance Design Strategist in the Greater New York City Area.

Lisa Mastroserio is a design thinker driven to carry out concepts to beautiful visual works. Through design we are able to create a communities brands are proud of and consumers want to be a part of. Lisa Mastroserio is a skilled communicator and adaptable team player, who enjoys working in collaborative environments.

Lisa Mastroserio is a Recent Graduate of Parsons New School of Design and a Freelance Design Strategist in the Greater New York City Area.
Parsons the New School for Design
Greater New York City Area

Chad Hutson

Over the past 25 years, Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform environments for some of the most recognized brands in the world. Currently he serves as executive director for Dimensional Innovations, where he & his team challenge what's possible at the intersection of physical space, technology and brand storytelling. 

Chad Hutson, Leviathan
Dimensional Innovations
Chicago

Mark Rolston (frog) on the Shapelessness of Things to Come

Duh! The intelligent environment is what he is talking about in this video. Everyone is going to come at this from their own starting point. Will Experiential Graphic Designers grasp their pivotal role in creating it fast enough before other professions get involved?

Kevin Budelmann: Strategy and Design Thinking

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Kelly Kolar: Vision, Strategy, Leadership

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Jeff Waggoner

With almost 40 years of design experience, Jeff Waggoner has been involved in a wide range of experiential graphics projects. Jeff has worked with design firms nationwide including the GNU Group in the San Francisco Bay Area, and directed Environmental Graphic Design at FRCH Design Worldwide in Cincinnati. As a director at FRCH for over 12 years, Jeff was responsible for design direction, project management and production coordination.

Jeff Waggoner
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