Desert Passage at the Aladdin

Desert Passage at the Aladdin

Merit Award
Desert Passage at the Aladdin, Trizec Hahn, RTKL Associates

Desert Passage is the centerpiece of the Aladdin Hotel & Casino resort in the heart of the Las Vegas strip. The primary goal at the outset of the project was to create a completely immersive environment so compelling and authentic in its detailing that it would transport guests to a different place and time. Environmental graphic design began with the creation of a story line that took the visitor on a retail "journey" retracing the ancient spice routes from Morocco to India.

RTKL Associates
Subscribe to RSS - Desert Passage at the Aladdin