Denver

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

Krystal Schumacher

Meet Krystal Schumacher, a Colorado dweller, lover of design and an SEGD Denver Chapter member. Her career in Wayfinding Design at Denver International Airport combined with her experience as a developer and adjunct professor for Environmental Graphic Design courses at a University, keeps her continuously immersed in the pursuit to effortlessly lead people through the built environment and beyond. She finds much joy in discovering innovative opportunities to “connect people to place” while collaborating with other incredible design professionals and colleagues on the topic.

Krystal Schumacher
University of Nebraska-Lincoln
Lincoln, NE

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