Virtual Reality?

Virtual Reality (VR) is the use of a computer-generated environment with which a person or people can simulate physical interaction via specialized electronic equipment such as a headset, omnidirectional treadmills or gloves. These items help to further the sensory illusion of reality.

What is Hierarchy?

By their very nature, signs and other visual communications in the built environment are designed to deliver essential information quickly, efficiently, and at the point where it is needed. Not all information on a given sign is equal in importance, and messages in some locations are more important than others. Therefore, designers must create a hierarchy that ensures the most important content is the most prominent.


Identity is often—and incorrectly—used interchangeably with the terms brand or  branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media. Identity is the visual translation of the brand into many forms, including the logo, of course, but also encompassing such elements as business cards and stationery, websites, signage, uniforms, fleet graphics, brochures, and package design.

What is Information Design?

Information design is the practice of presenting information in a way that makes it most accessible and easily understood by users. Information design is targeted to specific audiences in specific situations to meet defined objectives. In its most sophisticated forms, it helps users understand complex data by organizing and simplifying data and information in ways they can quickly grasp

Interface Design

Interface design facilitates interaction between a human being and a machine. It is a user-centered discipline that includes the design of websites, computers, mobile communication devices, and software applications focused on the user experience. The goal of interface design is to anticipate what users might need to do, or the actions they may choose to take, and provide the means for them to complete their tasks efficiently and with satisfaction and enjoyment.

What is Universal Design?

Universal Design is the design of environments, products, and services that can be used by all people—taking into account the full spectrum of human diversity while minimizing the need for adaptations or specialized design. Universal Design is the ultimate in user-centered design because it makes things safer, easier, and more convenient for everyone.


Typography is the foundation of environmental graphic design and many experiential graphic design projects. Along with color, scale, and form, typography is a basic building block of communications in the built environment.

Typography has been linked with architecture—and with creating a unique sense of place and environmental context—for as long as man has been building. Egyptian hieroglyphics, Roman inscriptions, and Mayan glyphs attest to the power of carving letterforms, pictographs, and symbols into structures to communicate their permanence and significance.

Systems Design?

Systems design is simply the design of systems versus the design of individual components. It implies a systematic and rigorous approach that can be scaled to projects of varying sizes and levels of complexity.

Systems design transcends individual design discipline and instead focuses on the process of defining the architecture, modules, components, interfaces, and staging of a project or product. It formalizes the steps and tasks required to complete a project.


Symbols (pictograms) are the universal vocabulary that can transcend words, languages, locations, and cultures. Symbol design is a critical component of graphic design because symbols can often communicate information more concisely than words.


Subscribe to RSS - definition