DE Powder Coated Graphics

Kevin Cherashore

Kevin Cherashore is the Owner/President of Direct Embed Coating Systems LLC and MS Signs. Kevin and Mo Ladak established MS Signs in 2008 after extensive careers in the sign industry. Their lofty goal was to improve lives and make the world a better place through sharing their skills in the development of superior companies and institutions. This translated to an approach centered on supporting the strategies of elite businesses through close relationships based on trust, education, and transparency.

Kevin Cherashore, MS Signs
MS Signs
Paterson, NJ

Eric Koslow

Eric Koslow is the Vice President of  Business Development for Direct Embed Coatings LLC, and is a pioneering developer and promoter of powder coated graphics. His vast background and expertize in powder coating, sublimation printing and decorative finishing has helped to bring Direct Embed to the forefront of the decorative coating and high resolution printing industry. Eric’s expertise and reputation has made him a sought after speaker at national coating and finishing events.

Eric Koslow
DE Powder Coated Graphics
Pompano Beach, FL

Nicollet

Merit Award 2019
Nicollet

Nicollet Avenue is the “Main Street” of downtown Minneapolis; it's a cultural and commercial center and shopping and dining district that attracts people to work, shop and eat all year. The thoroughfare recently reopened after undergoing a major renovation to make it more pedestrian friendly. As part of the revitalization, Pentagram designed a brand identity and comprehensive program of signage, wayfinding and environmental graphics for Nicollet that capture the spirit of the street and its place in the city.

Brewing Heritage Trail, Cincinnati

Merit Award 2019
Brewing Heritage Trail, Cincinnati

The Brewing Heritage Trail is an urban trail system that celebrates the City of Cincinnati’s brewing heritage and creates a positive, marketable image for the city. The approximately two-mile Trail follows Cincinnati streets through the Central Business District, Pendleton and Over-the-Rhine neighborhoods. It’s a dynamic experience, existing in both the physical and virtual worlds.

Direct Embed Lounge Work at Reno-Tahoe International Airport

Escape Lounges

At Reno-Tahoe International Airport, MAG USA recently introduced its newest Escape Lounges project. It is the latest in a series of common-use lounges that offer an array of comfortable seating, high-speed WiFi and freshly-prepared food and beverage options included in the price of admission. MAG USA needed a durable graphics solution and sought out Direct Embed to develop the graphics for the storefront finish along the corridor.

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