Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.
Literally in the shadow of the iconic Eero Saarinen-designed TWA terminal at New York’s JFK International Airport, the new JetBlue Airways terminal was designed to do its job quietly, without drawing attention away from the Saarinen landmark.
The challenge for the environmental graphics and signage of the Wildhorse Saloon was the concealed location of the entertainment venue along the waterfront at the end of Disney's Pleasure Island. The 18-foot-round, rotating backlit logo sign perched 70 feet above street level was designed to lure the thousand of guests entering Pleasure Island to experience the excitement of the saloon. Thundering and larger-than-life-sized, three-dimensional wild horses stampede over trompe l'oeil mountains to create visual excitement.