Darlene van Uden

Infinite Scale

Infinite Scale is a sports design consultancy specializing in comprehensive solutions for the world’s most attended venues and witnessed events. Infinite Scale integrates strategy, identity and design to touch every facet of the fan’s experience. Their solutions help to make the spectacle of sports more enjoyable, memorable, accessible and distinctive, increasing the value of some of the world’s most cherished franchises and brands.

Racial Justice Commission: Mandating and Creating Greater Inclusivity within SEGD

Racial Justice Commission: Encouraging Greater Inclusivity within SEGD

Read Time: 4 minutes

In response to historical racial injustice and the renewed calls for change across all institutions, eight members of SEGD have formed the organization’s first-ever Racial Justice Commission. Their mission: to advance racial justice within SEGD and the field of Experiential Graphic Design by serving  as an advisory group and providing guidance to committees, chapters, and staff—all in support of more inclusivity and accountability within the organization. 

How AR and VR Will Change the Experience of Watching Sports

The sports fan experience has been evolving, with the help of technology, for years. Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions helping craft the world’s most intriguing experiences.

Takes One to Know One—9 Winning Projects and People to Know

Takes One to Know One—9 Winning Projects and People to Know

Read Time: 10.5 minutes

Every year, an impressive and multidisciplinary group of people gather in Washington DC to  preside over a jury process that identifies excellence in design—in 2020, they represent experiential graphic design, architecture, landscape architecture, graphic design, media development and branding—and these nine bring a ton of winning project know-how to the process.

Darlene van Uden

Darlene van Uden is Design Director at Infinite Scale. She joined as a Senior Designer in 2012 after spending several years at Two Twelve in New York. She has been fortunate enough to work on a wide range of project types and scales which include urban wayfinding programs for the cities of Charlotte, North Carolina and Richmond, Virginia, a comprehensive signage and donor recognition system for the David H.

Darlene van Uden, Infinite Scale
Infinite Scale
Salt Lake City, UT
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