Daniela Terán

Daniela Terán

Daniela Terán is a graphic designer with more than 10 years of experience. Since the beginning of her career, she has created and developed projects brand systems, packaging and advertising projects for different international brands. 

Over the years Daniela developed a passion for environmental graphic design, creating spaces that leave a mark on user’s hearts and minds; where the soul and essence of the brand can be felt in every detail.

Daniela Terán
Bosque
Coast Rica

Tropicalization of Design - Global Corporations and Localizing Design Strategies, Fabiano Vincenzi Daniela Terán

 

Too often, corporations resort to "typical" postcard images when depicting a local culture in their designs. Fabiano Vincenzi and Daniela Teràn of BOSQUE speak about searching beyond stereotypes and incorporating respectful and culturally accurate representation into local design strategies.

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