Dan Maxfield

SFMOMA: Identity and Placemaking

Finalist 2018
The New San Francisco Museum of Modern Art: Identity and Placemaking

The building identification provides a visual presence for the museum within the surrounding cityscape. Large-scale exterior signage was added to the two main entrances not just to increase visibility of the entrances, but to provide a visual link between the faces of two architecturally distinctive buildings with entrances on different streets. A warm red logo was installed on the new white façade on Howard Street and a white logo was placed on the existing warm red brick façade on Third Street.

The Strand, American Conservatory Theater (A.C.T.)

Merit Award 2017
The Strand, American Conservatory Theater (A.C.T.)

American Conservatory Theater (A.C.T.) is San Francisco’s preeminent theater company. The 50-year-old arts nonprofit recently commissioned the design and renovation of a derelict cinema on San Francisco’s Market Street. Care was taken to sensitively retrofit the shell of the former 725-seat cinema: the façade was restored and essential modern theater elements were layered over the raw backdrop of the original building.

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