Dale Travis Associates

Glass Artistry

Glass Artistry

Both palette and canvas, glass is infinitely mutable and eloquently transmissive. The seduction is powerful.

It is impossible to separate glass from light. It simply does not exist without light behind, below, before, above, or through it. It is that intrinsic relationship that draws designers and artists to choose glass as their medium. And as technology continually refines manufacturing techniques and lighting options, the possibilities inherent in glass are virtually limitless.

American Folk Art Museum

Honor Award
American Folk Art Museum, Pentagram

Pentagram was commissioned by the American Folk Art Museum to develop a new institutional identity and environmental graphics for their new building on West 53rd Street. The building is built out of a rich, minimal/modern combination of materials including tombasil, concrete, wood, and terrazzo, each treated in a way to bring out the natural color and texture of the material. The above ground floors total about 5000 square feet, so signage needs were mainly donor acknowledgement and floor and room identification.

Pentagram

Shake Shack

Honor Award
Shake Shack, Madison Square Park Conservancy, Pentagram

The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city's design district given its concentration of studios and firms. The graphics combine the aesthetics of the area's deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof - but in elegant, modern, stainless steel.

Pentagram
Subscribe to RSS - Dale Travis Associates