Dale Travis

The L!BRARY Initiative

Merit Award, Lot with a Little
The L!BRARY Initiative, Robin Hood Foundation, Pentagram

The Robin Hood Foundation initiated an effort to remodel or create libraries in ten neglected New York City public elementary schools with money raised from corporate donors. The graphic designers named the project The L!BRARY Initiative and designed a simple, flexible identity based on the word-mark. This was extended into signage and other environmental graphics at each of the libraries, each of which is tailored to its school and student body.

Pentagram
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