Craig Berger

Branding, Wayfinding, and Environmental Graphic Design for Non-Profits, Hospitals, Museums, Zoos, and Universities

Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

This workshop focuses on branding and identity issues specifically related to the non-profit facility. Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

Hablamos Juntos Universal Health Care Symbols

"We Speak Together"

A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.

Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.

Kent State University Wayfinding Research

Rethinking the Campus

A Kent State University study questions some long-held assumptions about urban wayfinding.

Wayfinding is a complex and site-specific discipline that is only taught by a handful of university-level design programs. A recent course offered at Kent State University not only adopted a research-based approach to teaching the discipline, but also charted new territory in the exploration of symbols, colors, and destinations used in urban wayfinding.

Wayfinding: Designing and Implementing Graphic Navigational Systems

Wayfinding: Designing and Implementing Graphic Navigational Systems

Sponsored by SEGD, Edited by Craig M. Berger with content contributions from the SEGD membership

As public spaces increase in number and complexity, people need to know where they are and where they are going. To bring clarity to confusion, graphic design is crucial and effective design of wayfinding systems must be a collaborative process.

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