The New Victory Theater is New York’s first and only nonprofit performing arts venue offering year-round programming for young audiences. Pentagram has designed a new brand identity and environmental graphics for the theater on West 42nd Street.

The centerpiece is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment. Pentagram collaborated on the project with the architecture firm H3, which is working with the theater to reconceive its lobby space to better engage audiences.

When Hurricane Sandy devastated New York in 2012, Rockaway Beach in Queens lost much of its iconic boardwalk. In 2015, as part of the ongoing restoration of the area, the first sections of a new boardwalk were completed and reopened to the public with a more resilient design that replaces the traditional wooden planks with steel-reinforced concrete.