Cooper Hewitt Smithsonian Design Museum

Design with the 90%

Finalist 2019
Design with the 90%

This exhibition celebrates design as a process, a way of thinking, and an approach to solving a problem—and the important role design can play in addressing critical human problems. Through the lens of design and inspiring objects, the exhibition appeals to broad audiences who might not otherwise visit the Discovery Center or engage in topics related to the Gates Foundation mission and work.

Thoughtful, Sustainable and Community-focused—Studio Matthews for Design with the 90%

Thoughtful, Sustainable and Community-focused—Studio Matthews for Design with the 90%

Read Time: 7.5 minutes

The third exhibition in the newly launched rotating exhibit space at the Bill & Melinda Gates Foundation Discovery Center (Seattle), “Design with the 90%,” was a collaboration between the Discovery Center, the Cooper Hewitt, Smithsonian Design Museum (New York) and award-winning local design firm Studio Matthews.

Highlighting Design that Improves Lives

Highlighting Design that Improves Lives

Read Time: 1.5 minutes

Seattle’s award-winning team at Studio Matthews recently premiered the design of their newest exhibition at the Bill & Melinda Gates Foundation Discovery Center: "​Design with the  90%​." The exhibition, curated by Cynthia E Smith, Curator of Socially Responsible Design at Cooper Hewitt, Smithsonian Design Museum in New York, and presented by the Bill & Melinda Gates Foundation Discovery Center, is the third exhibition in the newly launched rotating exhibit space.  

Cooper Hewitt, Smithsonian Design Museum Signage

Merit Award 2017
Cooper Hewitt, Smithsonian Design Museum Signage

In December 2014, following a three-year renovation that has restored the historic Andrew Carnegie Mansion and increased the museum’s exhibition space by 60 percent, the Cooper Hewitt, Smithsonian Design Museum reopened to the public. Pentagram’s Michael Gericke and Eddie Opara have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding, and exhibition graphics.

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