The Coca-Cola Company

Craig Lovin

Craig Lovin is the Creative Director at the World of Coca-Cola in Atlanta, Georgia in the United States of America. 


The World of Coca-Cola is a 100,000 square-foot attraction in the heart of downtown Atlanta, about a mile from where Coca-Cola was invented and first served in 1886. 

Photograph of Craig Lovin
The Coca-Cola Company
Atlanta, GA

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

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